MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting
Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. “You need to start with the client’s objectives. Is it reach, frequency, […]
“Big Data” Key to Videology’s Move Into Television
Videology, the Baltimore-based video advertising services company, is expanding its platform to television advertising and the company’s management of deep data around consumer preferences is key, says Tom McMahon, President, in this interview with Forrester Principal Analyst Joanna O’Connell.
Watch the Beet Retreat – Recorded Live On February 1
VIEQUES, PR — Please check out this four and a half-hour Webcast with digital leaders from Bravo/NBCU, Dailymotion, Digitas, Draper Fisher Jurvetson, the Gannett Company, Forrester Research, GroupM, MediaVest, MIT, Videology, the Washington Post Company and Zeebox recorded Friday, February.
Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s
LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV
The Complexity of Video Ad Delivery Poses Big Financial Risk to Media Biz, IAB’s Chief
LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV
Videology Targets Advertising with Behavioral Data on 80 Percent of Online World
In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video.
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting […]
Kantar Expects Growth in Addressable Ads, Measurement in 2013
NEW YORK –Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month.
Simulmedia is Expanding TV Ad Buying to Digital Video
Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Internet advertising, is testing a system to allow agencies to use that platform for online video viewers too.
Collider Media: Making Ad Inventory More Valuable With Third-Party Data
SAN FRANCISCO — Collider Media is working to make online video advertising inventory more valuable by including third-party data. At the Smart TV and Multi-screen Advertising Summit in San Francisco, SVP of Strategic Partnerships, Pete Hagerty, spoke with us about Collider’s work and why addressable ad inventory is so effective.
Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers
SAN FRANCISCO — Acxiom is making strides in the field of targeted and addressable advertising. Its collaborative targeting safe haven environment gives advertisers the opportunity to match up their own customer prospect files with publisher files, in order to maximize return on media buys.
Videology Targets Addressable TV Market
MONACO — Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says Scott Ferber, the company’s CEO and chairman, in an interview with Beet.TV at the Monaco Media Forum.
Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains
CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.