Too often, media buyers see potential customers as 'users' or targets.' They forget that advertisers are in the business of telling stories to real people. That's the assessment of Michael Piner EVP, Advanced Advertising Mediahub. "The idea here is, that we're trying to get to humans. Not screens, not platforms. Humans," he told Beet.TV. "Their behavior is unpredictable." According to Piner, leaning [...]

MIAMI – Motivating work colleagues to do their best is a key trait of a leader, and it can be challenging as organizations grow. “You have to be able to transition from being the owner -- the one who knows it all -- to being able to delegate and to foster that ownership in the people who work for you.” Marika [...]

Rooster Teeth was supposed to own the YouTube ecosystem for gaming. Then the company was poised to build out an independent, viable subscription video service. Then the company was supposed to help AT&T learn gaming and Gen Z. Today, Rooster Teeth has evolved - or pivoted - to become a fan community for fans of animation,  gaming, and web video in [...]

Major media companies and advertising agency holding companies this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to eliminate the barriers among companies that want to protect the privacy of their customers while also finding ways to harness first-party data to make the advertising market more efficient. “Our biggest [...]

Just in time for the 2023 NewFronts, the IAB released new research on the growth of video ad spend universe. Perhaps not surprisingly, connected TV spending is booming. So much so that it's quickly becoming on par with traditional TV, Eric John, Vice President, Media Center, IAB told Beet.TV. "CTV is an incredibly high focused area for brands," he said. It's expected [...]

In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point - at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear from publishers. In this video interview at the event in May 2023, Katie Klein, [...]

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems says he believes many advertisers, at the [...]

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman's vision of bringing "art" to "advertising". In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) landscape by bringing the company's heritage of mobile innovation [...]

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that's also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and shows, a built-in soundbar and [...]

NEW YORK – The media landscape is being transformed with the greater availability of data to help brands decide the best ways to reach new or existing customers with their marketing campaigns. “When you have streaming content, when you have viewership, when you have engagement – one of the most amazing things about the NewFronts is you see that technology, the [...]

Major media companies and advertising agency holding companies are coming together in the recently formed Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. As consumers split their time and attention among a variety of viewing devices and media outlets, marketers are seeking more insights on people’s awareness of TV advertising. “There's so many different ways in [...]

Mark Marshall shares one thing with his predecessor. On the subject of measurement and currency, he's impatient. I wold love to say we'll make huge progress," Marshall, told Beet.TV about the. industry's efforts toward embracing alternatives to Nielsen. "We continue to spin our wheels a bit. Marshall, who was just named NBCU's interim chairman of ad sales following longtime sales chief Linda [...]

It may be becoming a media world premised on agility, but it seems media agencies remain intrigued by the prospect of upfront media buys. In this video interview with Beet.TV, Karen Chan, Group Director, Investment Innovation, GroupM, says the recent IAB NewFronts, a showcase for digital publishers to tout their slate and capabilities to ad buyers, was useful. Insights and case studies One [...]

Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid's InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In this video interview with Beet.TV, NBCU EVP [...]

It has been amongst the TV networks most committed to adopting alternative measurement providers - now, ahead of the 2023 TV upfronts season, Warner Bros. Discovery is adding a new raft of measurement partners to the mix. In a new announcement, WBD says it is partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly "to further demonstrate greater attribution and [...]

NEW YORK - Major media companies and advertising agency holding companies this year came together to form Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. The standards are seen as a way to help advertisers compare media outlets and allocate their budgets more efficiently. "We don't want to compete on how impressions are counted. We [...]

NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribution includes thousands of in-store DVD kiosks after last year’s $370 million acquisition of Redbox. “Redbox is a unique platform. It is really the only one that offers content at every stage [...]

While some in the ad industry are still skeptical, Raphael Rivilla, chief media officer Marcus Thomas Agency, is a big believer in blockchain technology. The agency has run campaigns using various DSPs., Consistently, when working with Blockboard's blockchain-infused platform, Marcus' Thomas's clients avoid fraud, optimize faster, and generate stronger return on ad spend, he said. That's because blockchain technology allows the agencies [...]

So many possibilities, so many perils. That is the conundrum facing advertisers pondering connected TV. With many different streaming services having popped up, buying across the ecosystem is not exactly frictionless. In this video interview with Beet.TV, Eric Fischer, Founder, HJA Strategic Marketing, talks about the pros and cons of the channel. Real-world examples of successful cross-platform TV campaigns Fischer, a former GoDaddy global [...]

In the last couple of years, the media industry has been paying more attention to attention as a new way to measure media effectiveness. But attention as a metric doesn't just have to focus on what an audience saw. Monique Pintarelli, President, North America, Teads, thinks it can also be used farther down the funnel. In this video interview with Beet.TV, Pinterelli explains the [...]