Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it's an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery, sheds light on the importance of working together to establish a better foundation in this interview with Beet.TV. Update: She was talking before Warner Bros. [...]

Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplete. TelevisaUnivision, the Spanish-language media company, is working to change those shortcomings. “We have north of 92% coverage of all U.S. Hispanic households in our [audience] graph today and it is highly, highly accurate,” Dan Aversano, senior vice [...]

Although achieving a better gender mix in business leadership positions is a goal for most companies, sometimes the way to grow representation of women as a group is to focus on the individual. That is according to Lisa Coffey, Global Chief Revenue Officer, LoopMe, one of the female leaders interviewed for Beet.TV's series The Best of the Badass Bosses. Speaking with research analyst [...]

Sorin Patilinet thinks the digital ad industry has a big problem. The Senior Director Consumer Insights at Mars said that consumers are going out of their way to block, skip and avoid brands' online ads, to the degree that he considers it a "crisis." "Ads are annoying,"  Patilinet told me during the most recent episode of my Next In Media podcast. "Consumers [...]

With platforms like TikTok taking off, many advertisers are figuring out how to balance both social video and big-budget TV. For Danielle DeLauro, there is a big distinction. DeLauro, EVP at VAB, representing main-line TV broadcasters, says TV ads are better placed to drive outcomes. Not all content is created equal "The premium value of long-form TV is extremely important to marketers because not [...]

"There are very few things in life that you cannot get yourself out of." This advice became a professional mantra for Lauren Beckstedt, CMO of Brunswick Corporation, giving her the permission to try new things, take risks, and step out of her comfort zone. In this video interview with research analyst Joanna O'Connell for Beet.TV, Beckstedt says she believes that resilience is [...]

It is now 15 years since digital media publishers have had their own version of TV's upfronts sales season - so how is IAB's NewFronts changing? In the middle of last week's 2023 NewFronts, where more than 40 events showcased offerings from even more sellers, IAB CEO David Cohen sat down with Beet.TV to take a snapshot. Opening access Cohen said organizers had [...]

LAS VEGAS – Television programming and advertising are being distributed through the internet with the advent of streaming video to connected devices. But the United States still has a significant broadcasting infrastructure of about 1,400 commercial TV stations. Their adoption of new technologies has been notoriously slow because spectrum is treated as a limited resource that must be regulated for [...]

MIAMI – Making TV commercials more interactive has been a goal for the media and marketing industries for years. Kerv Interactive developed a technology to help identify what appears on screen to support features such as shoppability. “We're able to actually analyze video more precisely than the human eye,” Marika Roque, chief operating officer and chief innovation officer at Kerv Interactive, [...]

If advertising to Disney's authenticated audience base works, Tal Chalozin may be about to find the proof. Chalozin, CTO & Co-Founder, Innovid, has just signed a deal in which his company's InnovidXP converged TV measurement platform will power measurement of outcomes such as app conversion and web visitation across Disney Advertising's addressable footprint. The deal was announced at the IAB NewFronts. In [...]

MIAMI – Women leaders are indispensable to the media and marketing industries, providing insights on the most significant segment of consumers in the United States. However, leadership traits aren’t necessarily defined by a person’s gender, but more by their personal style and experience. “Leadership traits are like calluses of life. They come to you with experience and with sacrifice and with [...]

Matt Timothy, EVP, Sales & Marketing, Blockboard likened the situation to being a sales executive. If the same person calls on an agency with the exact same pitch five times in a row, "you'd throw me out after the second meeting," he said. But for some reason, in TV, too many brands are allowing consumers to be bombarded with the same [...]

MIAMI – Amid the disruptions of the past few years, including a worldwide pandemic, war in Ukraine and high inflation, people are looking for leaders they can trust. That single characteristic is also the basis for effective leadership in business. “You need to ensure that you can build trust across the organization,” Monique Pintarelli, president of North America at media platform [...]

LAS VEGAS – Media companies have more ways to reach audiences than ever before as broadband connectivity expands among screens of all sizes. These numerous channels – including free, ad-supported television (FAST) platforms – multiply the amount of viewership data. “With these FAST channels, there's so many different platforms that have different ways of attaining data, so reporting is a big [...]

According to eMarketer's latest forecast, US connected TV (CTV) ad spending will near $30 billion in 2024. But that amount could go higher if the industry can give the market certainty and security over the looming problem of ad fraud. In this video interview with Beet.TV, Jonathan Teitloff, Sr. Director, Product, CTV, TripleLift, explains the importance of the issue. Trust is paramount Teitloff emphasized [...]

How does the woman leading a big new business line for one of the US' largest retail businesses think the industry can achieve better gender diversity? By keeping opportunities open and getting out of your bubble. In this video interview with research analyst Joanna O'Connell for Beet.TV, Kristi Argyilan, SVP, Retail Media, Albertsons Companies, opens up on how the industry can welcome [...]

What is the future of media sales? Data, data and data. According to one ad-tech exec, data and automation are poised to play a significant role. Ben Tatta, Chief Commercial Officer of Operative, a software and services company focused on helping media companies simplify the business of advertising, shares his views in this video interview with Beet.TV. Data and Automation: Unlocking New Possibilities Tatta [...]

LAS VEGAS – Local television is being transforming with digital technologies that are transforming their power as an advertising medium. It’s important that these technologies not be seen as a threat to salespeople who have worked in broadcasting for longer periods. “There's been hesitancy on the part of a lot of salespeople to embrace digital,” Michael Spiesman, vice president of sales [...]

To women in business, the last few years have thrown a lot up in the air. Johanna Bauman wants to make sure the sky remains the limit. In this video interview with research analyst Joanna O'Connell for Beet.TV, Bauman, CMO, PubMatic, explains why new opportunities thrown up by the pandemic could actually end up putting workplace gender equality back. The changing landscape [...]

In an industry often criticized for its lack of diversity, IAS (Integral Ad Science) seems to be taking a different approach. As the company's Chief Revenue Officer, Sarah Martinez, highlights, IAS has a female CEO, CFO, CHRO, CRO, and a majority-female board. But those are the acronyms. What does gender diversity really mean for IAS? Company culture The make-up at IAS, with its female [...]