CANNES – Retailers that sell advertising are riding a multibillion-dollar wave of spending by marketers that seek to reach consumers who are ready to shop or are open to discovering new products. The budding segment of media marketplace hasn’t matched the scale of other channels, such as television, social media and internet search, but that is the goal. “We joke about [...]

CANNES – Younger generations of consumers tend to be more mindful than their older counterparts about buying products and services whose social values align with theirs. Amid this growing awareness, marketers must consider how they define the purpose of their brands. “Purpose is incredibly important to delivering on any and all marketing objectives,” Luke Lambert, chief innovation officer at OMD USA, [...]

CANNES – The media-buying decisions of advertisers collectively have a big effect on how consumers receive information about the world around them. The Global Alliance for Responsible Media, a cross-industry initiative established four years ago by the World Federation of Advertisers, has sought to help marketers make more informed decisions about their media-buying strategies. Amid the fanfare of the Cannes Lions [...]

CANNES — A year after it launched a shoppable TV ad, Roku came to Cannes Lions with a major Walmart partnership to talk about. Roku in May 2022 had announced a "frictionless retail" scheme combining shoppable ads with its Roku Pay technology. In this video interview with Beet.TV, Lindsay Pullins, Director, Ad Revenue Business Strategy, Partnerships, Roku, says: "Retail media streaming and commerce [...]

CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO's Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to think beyond traditional formats. Reframing the User Experience "Our [...]

CANNES — Sometimes, you wake up to find some of the most seismic and long-anticipated changes have already happened. For advertising, at the center of this change is the transition to multicurrency measurement. But that is a process that Comscore's Chief Revenue Officer, Carol Hinnant, believes has already been successfully undertaken. Navigating the Multicurrency Transition "I think it has happened. It has transitioned," Hinnant [...]

SALISBURY, CT – Beet.TV this year hosted its first event in the Berkshires, recognizing that the highland region in northwestern Connecticut and western Massachusetts has attracted professionals from advertising, media and ad-tech companies who want a scenic getaway. With so many people looking for things to do and see, media executive Alan Katz last year started The Mountains Media to publish [...]

Beachfront on Tuesday named media and ad-tech veteran Frans Vermeulen as strategic adviser to the company, which specializes in sell-side ad-serving for convergent television. He will focus on Beachfront’s go-to-market strategy and harnessing its connected television (CTV) ad-serving technology to help media owners, programmers and distributors. “We're about to enter a new period of television where the mid-market is going to [...]

SALISBURY, Ct. — In a world where consumers' attention spans are shorter than that of a goldfish and they are bombarded by up to 50,000 ads in a single day, captivating an audience is "harder than ever". That is acknowledged by Dan Rolli, EVP, Head of Investment at Publicis Groupe's Zenith. In this video interview with Mike Shields for Beet.TV, Rolli argues [...]

Television viewers have more ways than ever before to see their favorite programming with the explosive growth in connected devices. This changing behavior has driven demand for ways to measure people’s attention to advertising, which is a specialty of Lumens Research. “Attention is so important because people are so good at ignoring advertising,” Michael Follett, co-founder of Lumen Research, said in [...]

CANNES — Nielsen may be fighting to better measure viewing across a plethora of TV platforms, but its answer may come down to one thing. More specifically, ONE thing. In this video interview with Beet.TV, Deirdre Thomas, Chief Product Officer, Nielsen Audience Measurement, discusses Nielsen ONE, the company's cross-screen measurement solution, plus a recently-launched data transport announcement. Nielsen ONE: A Suite for Cross [...]

CANNES — Effectv, the advertising unit of Comcast Cable, is aiming to challenge perceptions and redefine its position in the digital media landscape. "We are not just the cable company, and we're not your parents' cable company," said Pooja Midha, EVP and General Manager of Effectv (pronounced as "effective"). Previously known as Comcast Spotlight, Effectv is aiming to be a key player [...]

CANNES – The term “smart TV” is widespread in describing televisions that offer a way to connect to the internet, but they generally don’t have the same capabilities as a smartphone, tablet or laptop to run a variety of software. Television manufacturing startup Telly seeks to change that with a set that’s more versatile and best of all, it's free [...]

SALISBURY, Ct. — After it won the US media account for L'Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L'Oréal USA. In this video interview with Mike Shields for Beet.TV, Danielle Sporkin, president of Beauty Co-Lab, explains the big idea for the cosmetics client. A [...]

CANNES — "Demanding a greener digital advertising industry is not only necessary, it's already happening," says Anthony Katsur, CEO of IAB Tech Lab. In less than four months, the body's sustainability working group has attracted nearly 90 company members dedicated to reducing carbon footprints and building a sustainable digital ad ecosystem. In this video interview with Tameka Kee for Beet.TV, Katsur describes [...]

CANNES — Connected TV never boasted the living-room equivalent of a device cookie - and that has kept it largely under the radar of many regulatory and buyer concerns. Increasingly, however, ad buyers are demanding more transparency about their CTV ads, according to Emily Kistner. In this video interview with Beet.TV, Kistner, Director, New Business & Identity Solutions, Adstra, illuminates the need [...]

CANNES — TV advertising is no longer a playground only for the big brands. MNTN, a leading digital media company, says it is seeing smaller brands harness AI tools to enter a market once only available to the giants. "We work with brands that never advertised on TV before. Our goal is to lower the cost of creative, so there's just [...]

As an entrepreneur who started a company with seed capital, built it up and sold it to a strategic buyer, André Swanston is well familiar with every stage of business growth. He co-founded the audience measurement and data-management platform Tru Optik, which consumer data company TransUnion acquired three years ago for what was described as a “nine-figure” sum. With this week’s [...]

SALISBURY, CT – The phrase “buy Rachel’s sweater” to describe how television viewers will one day be able to immediately order products that appear in their favorite shows such as “Friends” is gradually getting closer to reality. Digital advertising platform KERV is working with media companies and retailers to create shoppable television that’s convenient for viewers. Marika Roque, chief operating and [...]

CANNES — When you are an ad-tech firm in an industry waking up to the carbon impact of digital communications, how can you reach net zero? "We were able to achieve and reduce and meet our goal within five years. But it was a journey and it's not a straightforward journey," says Andy Hammond, Senior Director, Advanced TV at OpenX. In this [...]