MONACO -- VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising platform globally. Called The Pool, it has been embraced by eight of the top ten video publishers in China, says Curt Hecht, President of VivaKi Nerve Center, in this exclusive interview with Beet.TV The Pool's ad selector program, [...]

LAS VEGAS -- One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags can make a huge difference in views. Google has developed new tools that help video producers better tag and prep their videos so those videos can be surfaced through searches. Video search expert Mark Robertson of ReelSEO [...]

MONACO --  Apps will "reshape paid content" in a "profound way," says Thomas Kunstner, partner at Booz and the leader of the firm's European media practice, in this interview with Beet.TV We spoke with him earlier this month at the Monaco Media Forum where he was a speaker. The opportunities of publishers embracing Apps is the subject of much discussion today with [...]

VEVO, the most popular online site for music videos, will stream 25 live events in 2010 and more next year, says David Kohl, Executive VP in this interview with Beet.TV Kohl explains how the events are becoming increasingly popular and valuable to marketers including American Express who want to be aligned with certain artists and their fans. Andy Plesser    

MOUNTAIN VIEW, Calif -- Google TV was never intended to replace subscriptions to cable or satellite TV, but to integrate Web video and Apps with television offerings, says Google's Saluhuddin Choudhary, project manager, in this interview with Beet.TV Despite the intentions to embrace commercial television, several networks are pushing back, blocking access to the new device. We visited the Googleplex last week [...]

MONACO - Distributing video content via Apps has "real advantages," says David Kenny president of Akamai in this interview with Beet.TV He says the new technology represents a "convergence with television." He explains the efficiency of the delivery Apps in terms of bandwidth, security and says Apps are more closely aligned with the delivery model of television. He said that while Apps are [...]

MONACO -- Having watched several cycles in the European tech start-up scene, this is one of the most exciting times, says TechCrunch European Editor Mike Butcher in this video interview with Beet.TV Today, the Wall Street Journal's Ben Rooney writes about the continent-wide excitement about innovation and the start-ups, he says that the "excitement is palpable" and everyone wants to love [...]

MOUNTAIN VIIEW, Calif -- November 18 -- Beet.TV visited the Googleplex for this demo of Google TV given by Salahuddin Choudhary, the Google TV Product Manager. Using the Sony controller, we are shown how live broadcast and Web programming can be searched and organized. We will be following this demo with interviews with Choudhary about the utility of the device and some [...]

MONACO --  For publishers to succeed in the fast changing media environment, digital content must be universally accessed, irrespective of the device, says Staci D. Kramer, editor of paidContent, the influential media news site. We spoke with Kramer last week at the Monaco Media Forum where she moderated a panel. Kramer, who was the first employee of paidContent. She was promoted to [...]

MONACO --  Declaring that news providers in the U.S. are not "satisfying the needs" of publishers and broadcasters, Reuters will be expanding its offerings in the United States, with major announcements to come over the next couple of months, says Chris Ahearn, President of Media, Thomson Reuters in this exclusive video interview with Beet.TV Ahearn declined to offer specifics, but said [...]

MONACO -- As viewership of online video around the world continues to soar, there is not nearly enough quality video content for advertisers, says Carolyn Everson, Microsoft's head of global sales in this video interview with Beet.TV How will the industry meet this programming challenge will be one of the most important developments to watch in the year ahead. We interviewed Everson [...]

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online. The measurement tool has great promise as a benchmarking device. In related news, a trio of online video networks - BBE, YuMe and ScanScout, paired up to show how online video ads alone could [...]

MONACO -- With the approval of its governing body, the BBC is readying the global introduction of the iPlayer, the highly successful video on-demand platform which registered 139 million video program views in October. Its popularity has nearly doubled over the past twelve months, the BBC says, citing views of 79 million in October, 2009. The commercial-free service, which streams BBC programming [...]

MONACO --     Ushahidi, the crowd-sourced mapping platform, which launched during the disputed Kenya elections in 2007 and has been used recently by the BBC around the Tube strike and The Guardian for the Pope's visit to London, is now in seven languages and is becoming a commercial venture, founder Ory Okolloh told Beet.TV in this video interview. The Nairobi-based start-up, [...]

MONACO --  Kinect, the new device for the Xbox console, which allows players to control the game with their untethered bodies, will be a significant, new advertising platform, says Carolyn Everson, head of global advertising sales for Microsoft. Everson came to Microsoft earlier this year from MTV. We spoke with her on Wednesday (11.10) at the Monaco Media Forum, the day Kinect [...]

In an extensive story in The New York Times, Ron Leiber explains how Zagat's decision to keep its content behind a paywall has put it far behind in Web traffic and Google search ranking, placing it behind newer competitors such as Yelp. While the debate goes on around paid versus free access to content, Zagat sees an upside in the emergence [...]

SAN FRANCISCO --  We caught up BitTorrent founder and chief scientist about the evolving business of his company. Cohen was a speaker at the NewTeeVee conference in San Francisco earlier this week. Handling the interview is our contributor Jamison Tilsner. Andy Plesser

MONACO -- Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview. The implementation was finalized on October 27. Previously Microsoft and Yahoo sold and managed inventory separately. In the US, she says the combined Bing/Yahoo search integration has 30 percent market share. Everson says [...]

DBG, one of the biggest online video ad networks, serves some 125 million unique web visitors with content each month, an increasing number of views are of branded content created in-house for major brands. DBG has essentially built a network and is programming for that network, in a scheme not unlike the early days of network television in the United States. For [...]

LOS ANGELES --  CNET, a unit of CBS Interactive,  has been expanding its offering of a range of Apps for many content offerings, including videos.  Today it launched a shopping app for CNET Reviews for the iPad and iPod Touch in the App store. For more information on the new app and CNET's Holiday Tech guide, check out this press [...]