NAPA, Calif — Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.
The measurement tool has great promise as a benchmarking device. In related news, a trio of online video networks – BBE, YuMe and ScanScout, paired up to show how online video ads alone could significantly drive awareness for a new apparel maker. All the details in this week's New Media Minute, shot in beautiful Napa Valley.
Editor's Note: Daisy Whitney's New Media Minute is published and sponsored separately from Beet.TV We are pleased to feature it regularly. AP