LAS VEGAS — One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags can make a huge difference in views.

Google has developed new tools that help video producers better tag and prep their videos so those videos can be surfaced through searches. Video search expert Mark Robertson of ReelSEO walks us through how to get your videos found.

NMM caught up with Mark recently at Blog World.

-Daisy Whitney

Editor’s Note:  Daisy’s New Media Minute is published and sponsored separately from Beet.TV  We are pleased to publish it regularly.  AP