The New York Times surfaced the tweets of its staffers in London during the Olympics onto page which acted as a real-time news environment for many of the competitions.  For this live news page, the journalists didn't use their Twitter handles but tweeted as @LondonLive. In this inteview, Alexis Mainland, Editor for Social Media, talks about the Twitter project.  She says [...]

The AP's staff photographers covering the upcoming political conventions in Tampa and Charlotte will not just be shooting for the wire service with their high-end DSLR cameras, they will shoot separate stories using iPhones and uploading the images via Instagram. The opportunity to share on Instagram will allow the journalists to produce different, "candid" images says Shazna Nessa, Deputy Managing Editor [...]

Xbox Live has been an increasinly popular platform for video news consumption, and NBCNews.com has substantially increased the number of apps and content it is surfacing on the Microsoft gaming platform, TechCrunch reports. In June we published this segment with Stokes Young, Executive Producer at MSNBC.com (now NBCNews.com) who said that consumers of content on the Xbox were "voracious" -- watching [...]

Some premium publishers have resistance to programmatic buying due to price degradation concerns because they are used to setting the prices for their inventory, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester in an interview with Beet.TV We sat down with O'Connell to discuss the emergence of real-time bidding for video advertising. "It introduces some element of market forces that [...]

Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ad technology provider YuMe in partnership with research firm Frank N. Magid. Travis Hockersmith, Senior Director Client Strategy at YuMe, shared the findings of the study with Beet.TV.  About 30% of Internet homes have a connected TV, which [...]

The newly launched HuffPost Live is streaming 12 hours of programming daily, but it may be that most of the consumption of the content is via edited clips created from the shows. The clips are seen on the pages of the Huffington Post and are widely syndicated. In the first two two days of the new Webcast, some 220 videos were [...]

YouTube, which streamed the IOC's feed of the London 2012 in Olympics in some 65 nations and provided streaming services for NBC Olympics in the United States, registered more than 231 million streams in total, the company announced today.  At its peak YouTube provided more than half a million live streams at the same time. Throughout the Olympics, the IOC/YouTube channel which [...]

Google Hangouts On Air, a video conference tool on Google+, which is getting traction from big publishers including The New York Times, the HuffPost Live and the NFL, has recently added a tool to allow producers to screen contributors via video before they join the live show. The Cameraman utility is being used by producers at the newly launched HuffPost Live [...]

Ad network Tremor Video inked its first deal for a brand to run spots across four screens with an extension of a TV campaign, but marketers can go further in their multi-screen campaigns by varying the creative more, says Ashley Swartz in her commentary on the multiplatform video effort. The Tremor deal with camera maker GoPro called for GoPro to extend its [...]

After testing Google Hangouts for the past six months on a number of interactive video projects, The New York Times has embraced Hangouts as a primary social video platform says Lexi Mainland, Social Media Editor of The New York Times, in this interview with Beet.TV The Times has done a number of Hangouts, most recently with Olympics athletes in the weeks [...]

While it is important for journalists to have a "human voice" in their tweets, the real reason reporters are followed on Twitter is for their expertise and their added perspective of the their beat, says Liz Heron, Director of Social Media at The Wall Street Journal, in this interview with Beet.TV Also in this interview, Heron gives an overview the first [...]

LONDON - Stockholm-based Bambuser, the creator of a mobile video App and distribution platform, which has become widely used by activists in the Arab Spring, and today is streaming (graphic) videos of the conflict in Syria, hopes to grow its business by providing a "white label solution" to broadcasters and other enterprises says Hans Eriksson, Executive Chairman in this segment [...]

The prices that advertisers pay for video inventory is rising at about 30 percent year-over-year, according to a report by the big real-time bidding company TubeMogul. The company says that pricing of the cost per thousand impressions (CPM) for premium video has risen 2.5 percent month-over-month, to $10.19 in July. The results were published today by TechCrunch. Earlier this year we spoke with [...]

To make sense of the massive amounts of online video flooding the broadband pipes, the Internet video business is in desperate need of better context, metadata and video SEO. That's the conclusion of Ashley Swartz in this commentary on the state of the business. By all accounts, the business is on track for another stellar year with $3.1 billion in ad [...]

With 56% of Facebook users visiting the social network to play social games, it's a natural fit to integrate branded video into those games on behalf of marketers. That's the premise of Jun Group, a social video distribution platform that integrates branded videos into social games and other sites and sevices. Beet.TV interviewed Jun Group CEO Mitchell Reichgut for insight into [...]

Boston-based Visible Measures, a video advertising services company which started as a provider of analytics and recently expanded as a video ad network, has raised $21 million in new funding, the company announced today. In November in Monaco, we spoke with CEO Brian Shin about the company and emerging opportutnities around social video.  We have republished that video today. More on the [...]

The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester Research, in this interview with Beet.TV She says automated buying "will become the norm" She foresees a bifurcated media buying scenario where there will be some media buyers [...]

Videolicious, a Newark-based software developer, has created an app for iOS devices to shoot, edit and narrate videos instantaneously.  The company recently raised $1.4 million from Amazon and a group of well-regarded early investors. We interviewed co-founder Matt Singer here at Beet.TV for a demo which was quite impressive.  He shares his expectations for the growth of what he calls a [...]

LONDON - With the London 2012 Olympics over, the BBC has released the final numbers for digital consumption of the digital video of the Games.   The BBC's offering, mostly limited to the U.K., found some 106 million video "requests" vs. 32 million for the Beijing Games. In June, at the BBC world headquarters, we spoke with Cait O'Riordan,  Head of Product, [...]

LONDON -- The knowledge of results of competitions has driven increased viewership of Olympics coverage on television says Alan Wurtzel, President of Research and Media Development at NBCUniversal, in this video segment provided by NBC. He says that NBC is besting the Beijing Olympics in primetime in 12 of the past 13 nights, with average viewship of 32.5 million. Wurtzel says that [...]