The AP's staff photographers covering the upcoming political conventions in Tampa and Charlotte will not just be shooting for the wire service with their high-end DSLR cameras, they will shoot separate stories using iPhones and uploading the images via Instagram.

The opportunity to share on Instagram will allow the journalists to produce different, "candid" images says Shazna Nessa, Deputy Managing Editor for Editorial Products and Innovations.  The photos created with the Instagram app will appear as a multimedia page on the AP and on the pages of the wire service's customers and members.

The Instagram implementation is just one part of comprehensive digital offering around the conventions which the wire service announced yesterday.

We interviewed Nessa yesterday at the AP's headquarters in Manhattan.

Andy Plesser