The prices that advertisers pay for video inventory is rising at about 30 percent year-over-year, according to a report by the big real-time bidding company TubeMogul.

The company says that pricing of the cost per thousand impressions (CPM) for premium video has risen 2.5 percent month-over-month, to $10.19 in July.

The results were published today by TechCrunch.

Earlier this year we spoke with Brett Wilson, CEO of TubeMogul about the evolution of his company and trends in real-time bidding.  We have republished that interview today.