LONDON – With the London 2012 Olympics over, the BBC has released the final numbers for digital consumption of the digital video of the Games. The BBC's offering, mostly limited to the U.K., found some 106 million video "requests" vs. 32 million for the Beijing Games.
In June, at the BBC world headquarters, we spoke with Cait O'Riordan, Head of Product, Sport and London 2012, Cait O'Riordan, about the scope of the BBC digital video plans around the Olympics. We are republishing that video today.
More on the BBC's multi-screen approach in this piece by Robert Andrews at paidContent.