NEW YORK -- Programmatic buying can be used to help inform overall media planning strategies for brands, says Andy Chapman, Leader of Digital Investments at Mindshare.    Beet.TV contributor Ashley Swartz spoke to Chapman at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about the increased interest from clients in real-time buying, how this growth is impacting strategy, and budgeting for video across [...]

Private exchanges for publishers may be one of the next big innovations in audience buying, says Brian Kane, Chief Operating Officer at video ad platform LiveRail.  Beet.TV contributor Ashley Swartz spoke to Kane at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about innovations in real-time buing, and how online buying will likely be allocated in the months ahead. "Private exchange was a [...]

GroupM's audience buying unit Xaxis works with 800 advertisers in 16 markets worldwide and is on pace to hit 26 markets by year end, says Christina Beaumier, VP of Global Client Development. Beet.TV contributor Ashley Swartz spoke to Beaumier at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about the range of data sources Xaxis relies on, the notion of brand safety, and [...]

The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being spent, says analyst Ashley Swartz in her regular commentary on Beet.TV She cites a number of recent trends including the use of purchase of premium video as a "make good" when television ratings fail to reach [...]

Online video is expensive, and programmatic is creating greater efficiencies for advertisers, says David Fineman, Partner, Digital Investment and Technology Director, Maxus, a unit of GroupM Worldwide, in this interview with Beet.TV Fineman gives an overview of the growth of programmatic buying, the changing value of ad networks, and the importance for agencies to establish a direct connection to media "suppliers." We [...]

CHICAGO - The Weather Channel has dropped the word "Channel" from its name as part of a re-branding of the company beyond it's core cable and satellite offering, the New York Times reports. One of the big growth areas for the company is selling of data about weather to insurers and other corporate customers, says Curt Hecht, Chief Revenue Officer of [...]

Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV He says that "in many ways, Facebook has become our panel for measuring the online [...]

CHICAGO -- Video-sharing site Dailymotion has nearly doubled its video views in the United States over the last year, says Roland Hamilton, Managing Director, United States at Dailymotion. Beet.TV contributor Ashley Swartz spoke to Hamilton at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about the company's growth and strategic plans in the next year. Dailymotion has grown to 232 milllion video views [...]

CHICAGO-- Premium buying is highly possible with audience buying online and many publishers are seeing higher CPM's with this approach, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center.  Beet.TV contributor Ashley Swartz spoke to Zeman at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about its Audience on Demand trading desk, how VivaKi finds audiences online for marketers, and what's to come [...]

If online GRPs become the norm in digital video, then "make goods"  will be more likely too when audiences aren't reached, says Brett Wilson, CEO of TubeMogul. Beet.TV contributor Ashley Swartz spoke to Wilson at the Beet.TV Real-Time Buying Leadership Summit at the GroupM offices in New York about the prospect of online GRPs and how they might change the digital ad business. A digital [...]

CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore.  Beet.TV contributor Ashley Swartz spoke to FitzGerald at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about the viability of online GRPs, integrating TV and digital buying, and research strategies. "If the online GRP doesn't mean [...]

CHICAGO -- GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices for a discussion of Forrester's recently-released report on the role of GRPs [...]

Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV In the segment, she also talks about the emergence of programmatic buying as a cross-platform strategy. Andy Plesser

CHICAGO -- AOL's syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV contributor Ashley Swartz spoke to Elders at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices for a deep dive into AOL's approach to video, as well as whether online video can compete with TV. Across its network, [...]

CHICAGO -- Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Executive VP of Product Leadership at Nielsen, who comes to Nielsen via the recent acquisition of his online reporting firm Vizu. Beet.TV contributor Ashley Swartz spoke with Beltramo at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices for a discussion of [...]

CHICAGO -- Expect more two- and four-screen experiences across CBS' special events, sports and regular programming this quarter and into 2013. Beet.TV contributor Ashley Swartz spoke to Kenneth Lagana, Senior VP CBS Interactive Sales, at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices for a fireside chat into multi-screen eforts, digital buying strategies, and the upfront. CBS has aired exclusive companion programming on mobile screens [...]

AMSTERDAM - San Antonio-based NewTek is touting a mobile video production unit, its TriCaster 40, a device that provides full switching and live encoding to HD, for under $5000. Last month at the NAB show, we spoke with Ellen Camloh about the new product and the explosion of live programming of NewTek customers, which she says has reached 60K streams per [...]

AMSTERDAM - After two years of work on standards, MPEG-Dash, a new industry format for streaming video, is being "productized" by Qualcomm, says Thomas Stockhammer in this interview with Beet.TV In this interview, done at the IBC show last month, Stockhammer gives an update on Dash and the efforts at around the new standard at the San Diego-based tech giant Qualcomm. The [...]

AMSTERDAM - PayWizard is finding a growing aruond  pay-per-view and subscription scenarios for video consumption via over the top devices (OTT), says Richard Jacobs, head of business development of the London-based company, in this interview with Beet.TV PayWizard is a payment management platform which is provided by a number of video services companies including Brightcove,  Cisco's NDS and Ooyala. At the most [...]

LONDON -- Within the next 18 months or so, video on the Web and on digital devices via Apps will become more video "game-like," says Peter Bale, General Manager for Digital of CNN International, in this segment from the Beet.TV Video Journalism Summit. The conventional "box-like" web sites wih a standard video player, are going to look "very tired," he says. [...]