LONDON – Group M's new data-driven audience-buying unit is convinced TV and online video advertising must join together but says TV people must use all the extra tools online offers. "The big goal and the only way to use all the benefits of online video is to combine traditional TV and online video and find a way to become one," Xaxis' [...]

LONDON – GroupM media planning and buying agency Maxus says online video consumption is now so great that advertisers should buy campaign time across both online and conventional television. "VOD is more and more an integral part of any TV campaign," Maxus' Ruth Cartwright told us during Beet.TV's London Video Ad Strategy Summit. "We're looking to buy TV and VOD as [...]

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV A report in the Japanese media says the launch is set for Tuesday. We [...]

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the "birth of a new, popular medium," says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV.  This year, the IAB is the organizing entity of the week-long [...]

Says Tim Armstrong, CEO of AOL, the biggest news at the company's NewFront event is the integration of AOL's inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel.  We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age story by Michael Learmonth.    

With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen's recently-released "Zero TV" study found that more than 5 million U.S. households watch television without cable or satellite providers; these households tend to watch content via [...]

LONDON – Via its partnership with Nielsen, Adap.tv is aiming to help agencies and trading desks view online video and TV inventory side-by-side when making buying and planning decisions, says Brian Fitzpatrick, managing director Europe for Adap.tv during an interview with Beet.TV in London last week about the role of trading desks and programmatic buying in the growth of digital video. Adap.tv [...]

AOL has announced 15 original new shows at the company's Digital Content NewFront event yesterday.  For an update on the slate and the opportunities for brand, we spoke with Karen Cahn, general manager of AOL On Originals, in this interview with Beet.TV  

AOL has sold out its just announced new shows "Funded" and "Acting Disruptive," to an agency group led by Razorfish with fellow Publicis Groupe units Digitas and LBI, says Charles Gabriel, VP for Sales, AOL Video, in this interview taped at the AOL NewFront event in Manhattan yesterday.  

LONDON – Online video services may be growing thanks to carriage on new devices – but only top-quality programming will help internet upstarts really revolutionize the TV industry, industry analyst Ian Maude warns. "Time-shift and catch-up haven't really disrupted the traditional advertising and pay-TV models. More and more people are spending more time watching traditional TV," Maude, of respected UK media analysis [...]

LONDON – Return on investment (ROI) is the holy grail metric for justifying any marketing spend. But whilst surveys can show whether ad campaigns lift brand awareness amongst consumers, proving whether those consumers actually go on to buy anything as a result is trickier – especially in the emerging world of video ad formats. This is set to change, however, according [...]

LONDON – Two years after launch, Nielsen's reach-based Online Campaign Ratings (OCR) measurement system is now helping online video advertisers buy media with the same certainty they have from TV, says Videology's Ryan Jamboretz. "It is borne of the television world, but it's being used as the dominant mechanism by which television money is shifting into digital," the video ad tech [...]

Television is moving from being organized around channels to brands, says Susan Lyne, AOL Brand CEO, in this video interview with Beet.TV at the AOL Digital NewFront event in New York.  Commenting on opportunities around branded content, Lyne, a veteran television executive, explains the value of deep brand association versus 30-second commercials.  

LONDON – SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO.  "It's very much like YouTube or Instagram," says Wahlforss. "On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio." Beet.TV spoke with Wahlforss in this video interview at the FT Digital Media Conference in [...]

Today at the AOL Digital NewsFront  event, AOL and Nielsen announced an overnight ratings system for digital video, which is more TV-like but is drawn from a vast audience of Web users, says John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of the program which is being used [...]

Goviral, the London-based, global  distribution platform for branded video, which was acquired by AOL in 2011, is launching today as part of "Be On," the company announced at the AOL Digital NewFront event in New York.  Be On incorporates Goviral along with production and analytics services, the company said today. Last week in London, we spoke with Rene Rechtman,  who is [...]

LONDON – Everyone is talking about how consumers' electronic breadcrumb trails can make for highly effective digital media advertising campaigns. Two years ago, WPP's GroupM launched Xaxis, an in-house division dedicated to leveraging  audience profiles to even better target marketers' messages. "It's an evolution of the role of the media agency," Xaxis' EMEA managing director Caspar Schilckum told us in an interview during [...]

At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor,  unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which includes MSN, Xbox and Windows 8. For an overview on the [...]

LONDON – Media planners are starting to consider video agnostically across all platforms, and the next step will be to understand whether they can reach the same consumers on TV and digital or if they need extended reach, says Owen Hanks, General Manager, Europe at YuMe, in this video interview with Beet.TV. "It's about reaching your consumers where they are when they're [...]

LONDON – Over the last twenty years, the amount of news channels have increased by 700 percent, says Lippe Oosterhof, CEO of Livestation. With so many news channels, news rooms are competing for audiences. Livestation's consumer platform, which allows users to watch live news across devices, also collects viewing data. This Livestation streaming data can be utilized by both news organizations to measure themselves [...]