Goviral, the London-based, global  distribution platform for branded video, which was acquired by AOL in 2011, is launching today as part of “Be On,” the company announced at the AOL Digital NewFront event in New York.  Be On incorporates Goviral along with production and analytics services, the company said today.

Last week in London, we spoke with Rene Rechtman,  who is CEO of Goviral and SVP of AOL Advertising Group  International.  He explains the evolution of Goviral, which was founded in Denmark, the emerging opportunities around branded video and the launch of Be On.