LONDON – Online video services may be growing thanks to carriage on new devices – but only top-quality programming will help internet upstarts really revolutionize the TV industry, industry analyst Ian Maude warns.

“Time-shift and catch-up haven’t really disrupted the traditional advertising and pay-TV models. More and more people are spending more time watching traditional TV,” Maude, of respected UK media analysis house Enders Analysis, told Beet.TV in this interview during Beet.TV’s London Video Ad Strategy Summit.

“A whole range of things would have to happen for there to be serious disruption to the TV industry. The key is content, not distribution. Without investing in content, many of these services aren’t going to get much traction.”