BOSTON – Effective video search has been limited, largely because search engines don't index images. But things are changing with the implementation of Schema, a technology which allows video producers to "wrap" a transcript as an "object" into a video. The Schema initiative is an industry collaboration of Google, Microsoft, Yahoo and Yandex.  It was first introduced to the industry [...]

BOSTON – mDialog, the Toront0-based video advertising technology company, has a new product to insert video advertising dynamically into live programming.  The product, launched in collaboration with Brightcove, was announced last month at NAB. Last week at the Brightcove global customer event, we spoke with CEO Greg Philpott about the live streaming solution and an overall update on the company which is [...]

LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands' microsites.   The company is publishing about eight such articles a day and is expanding into branded video projects, says Mike Perlis, President and CEO of Forbes Media, in this interview [...]

MONACO (originally published 11/20/2012) – Tumblr, which has been a non-commerical blog platform, has announced an agency program for brands who want to share their messages in the form of "storytelling," explains founder and CEO David Karp in this interview with Beet.TV We interviewed  him in Novemberr at the Monaco Media Forum where he was a speaker. Update: 5.19 News that Tumblr [...]

LONDON – GroupM's Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV's recent London Video Ad Strategy Summit, the group's chief digital officer Norm Johnston said Mindshare already leverages geographical search data – for example, showing people searching for "flu" – to move [...]

BOSTON – Taboola, the video recommendation platform widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV We spoke with him about the growth of Taboola and the company's solution for mobile video recommendation. The interview was taped this week at the [...]

BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with Beet.TV She says that the product videos are created both in-house and in [...]

BOSTON – Launched on Roku in October, the Smithsonian Channel is ranked among the most popular apps, attracting 2 million video views a month, says Carlos Zambrano, senior producer at Smithsonian Networks, in this this interview with Beet.TV Also in this this interview, he talks about the channel's popularity as an Apple iOS app. We spoke with him earlier this week at [...]

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels.  He says that Brightcove is readying several implementations for the game console. We spoke with him earlier this week at the Brightcove global customer conference. On Tuesday, Microsoft will [...]

BOSTON – Akamai has expanded its analytics offering to include new functionality to track the individual viewer experience and consumption history, explains Noreen Hafez, senior product marketing manager, in this interview with Beet.TV.  We spoke with her at the Brightcove PLAY customer conference earlier this week. She explains the value of the new offering to a range of publishers who can [...]

Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a "digital canvas" on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of marketing for Photobucket. Recently, Wendy's began a campaign using Photobucket Stories and bloggers. After [...]

BOSTON – Thanks to the newly issued standards on DRM for HTM5 video, issued by the W3C on Friday, the digital video industry is finally headed to an industry standard that will lower costs for producers of premium video producers who have been reliant on proprietary solutions from Adobe, Microsoft, Google and others, says Jeremy Allaire, founder and executive chairman [...]

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive. "What programmatic does is free up resource," Caspar Schlikum, the EMEA managing director of GroupM's data-centric ad unit Xaxis, told Beet.TV's recent London Video Ad Strategy [...]

BOSTON -  The Weather Company has launched the first Twitter video program for an advertiser,  the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV.  The program with Twitter, which drives views of "how to videos," was announced last month at the Weather Company's NewFront event.  The Twitter effort went live this past weekend. In this wide-ranging [...]

Photobucket's mid-April site relaunch aims to provide users with a single hub for all their photos and videos — in their original size, says David Toner, VP of marketing for Photobucket. Once photos are uploaded to the site, users can share, edit and post their photos to any website. The 10-year-old site — one of the very first image hosting sites — is still [...]

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator's bottom line? "We estimate this year YouTube will generate about $4 billion in advertising revenue," analyst Ian Maude of Enders Analysis told Beet.TV's recent London Video Ad Strategy Summit. Maude said [...]

BOSTON – Brightcove, the big video services company, announced today a full-blown, live streaming platform.  The company allows the live file to be uploaded to the cloud and and then encoded into as many as 20 live renditions, says founder and executive chairman Jeremy Allaire in this interview with Beet.TV We spoke with him at BrightcovePLAY, the company's annual customer conference [...]

Digitas has struck a deal with Huffington Post for its real-time branded content newsroom platform BrandLIVE that should help marketers move quickly in earned media, says Anne-Marie Kline, senior VP of marketing at Digitas during an interview with Beet.TV at the recent Digital Content NewFronts. "We don't always know if something is going to be worth a big spend on Huffington Post, so we're [...]

Vindicia, a provider of SaaS billing, marketing and CRM, is finding traction as an increasing amount of Web programming is moving to a paid scenario. In partnership with Ooyala, which provides video analytics, Vindicia allows marketing teams of digital content providers to be more creative in pricing and bundling of their services. Hoffman says he sees a growing focus on on-demand services. Beet.TV spoke with [...]

Upon online video company Aereo's announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as it will be everywhere else,” McClintock [...]