BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with Beet.TV

She says that the product videos are created both in-house and in collaboration with marketers.  Before founding Joyus, Williams was an executive at eBay where she lead the company’s fashion vertical.

We interviewed her at the Brightcove PLAY conference earlier this week.