BOSTON – Brightcove, the big video services company, announced today a full-blown, live streaming platform. The company allows the live file to be uploaded to the cloud and and then encoded into as many as 20 live renditions, says founder and executive chairman Jeremy Allaire in this interview with Beet.TV

We spoke with him at BrightcovePLAY, the company’s annual customer conference taking place in Boston. He says the new service will be available to Brightcove customers but will also be available as a one-off engagement to others.

Disclosure: Our coverage of the Brightcove event is sponsored by the company.

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