CANNES - AOL is working with brands such as LG and Heineken on its new neuromarketing platform that aims to measure emotional reaction to video ads, says Rene Rechtman, SVP of AOL International. This sort of measurement can help brands better understand whether their creative is actually connecting with consumers in a meaningful way, Rechtman says in this video interview with [...]

CANNES – Mariane Pearl,  who is spearheading a global advocacy group for woman called Chime for Change, will launch a global news site about women with correspondents from locations around the globe, she says in this interview with Beet.TV.  She will serve as managing editor. She says that the organization is growing quickly and raised more that $4 million in a star-studded [...]

CANNES – "Women around the world really are making huge use of digital media in every way,"  says feminist activist Gloria Steinem. With the growth of digital media, the message of the women's movement is able to be spread more and more, particularly with the creation of MAKERS.com – a digital platform focused on telling the stories of "trailblazing women". When the women's movement [...]

CANNES – Launched in February 2012, MAKERS.com – a digital platform dedicating to telling the stories of the "trailblazing women" and a joint initiative by AOL and PBS – sees 1.5 million visitors a month, and 48 percent are men, says executive producer and founder of MAKERS.com Dyllan McGee. Beet.TV spoke to McGee at the Cannes Lions International Festival of Creativity. Wanting [...]

The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much of a video ad is in view and for how long. We caught up [...]

Following Digitas' NewFront announcement last month with The Huffington Post that they will partner to provide real-time content distribution, Sprint will become the first Digitas client for this native ad distribution. Sprint has partnered with IGN.com at this year's Electronics Entertainment Expo to create a E3 VIP experience for those who cannot attend the event in LA scheduled for June 11 to June 13. To promote Sprint's [...]

With Microsoft's May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn't mentioned until about 30 minutes in when EA came on stage, Swartz says. Xbox One will feature a new [...]

Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL's global branded content platform Be On. In addition, the brand, media and creative agencies surveyed said that while TV is a strong awareness driver, they can achieve more scale and engagement with online video. We recently caught up with [...]

Early in 2013, the press announced that DAI – dynamic ad insertion – was enabled across nearly 30 million homes, mostly in homes serviced by Comcast or Time Warner Cable, says Nick Troiano, president of BlackArrow, the San Jose, California-based provider of advanced advertising technology for New TV platforms. This type of advertising provides the engagement metrics associated with digital technology to the cable-based [...]

Many television networks' approach to VOD is missing the point, says Jonathan Bokor, SVP, director of advanced media for Starcom MediaVest Group (SMG), one of the world’s largest brand communications and consumer contact organizations. Boker says networks are looking at VOD like a full-episode player. "That's really ignoring one of the principal advantages that VOD brings to the table for us as advertisers, [...]

TubeMogul's most recent initiative has been helping to solve the viewability issue for advertisers. By making the code open source and partnering with competitors, TubeMogul has been working to solve this problem not just for TubeMogul, but for the industry, says Brett Wilson, co-founder and CEO of TubeMogul. Last week TubeMogul, the California-based video ad technology company, announced a $10 million round of financing from SingTel, [...]

Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the  VideoNuze Online Video Ad Summit in New York. "Engagement is a big part of what differentiates online video and digital from television, but the reality is that no one [...]

Internet TV programming service Net2TV inked a deal with Roku for its digital-to-TV curated content, said Tom Morgan, Founder and CEO of Net2TV, a cloud-based TV service, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event in New York. Net2TV's PorticoTV service curates a range of content from recognized brands and [...]

Although television is available almost everywhere today – tablets, PCs, connected TVs, gaming consoles and mobile phones – engagement and interaction, which advertisers value and measure, differs across those devices, says Tal Chalozin, CTO and co-founder of Innovid, interactive online video advertising leader. Chalozin says engagement is complicated from a technology standpoint. Innovid allows users to engage with content in the [...]

Representatives from Nielsen, Videology, Altitude Digital and Xaxis spoke on a panel about targeting and ad measurement at the VideoNuze 2013 Online Video Advertising Summit and discussed how to improve OCR – online campaign ratings – to incorporate more real time options for publishers, says Richard Glosser, president of Hilltop Digital, who moderated the panel. "This whole movement of guaranteed audiences, [...]

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event in New York. The goal with [...]

Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Founder and Chief Product Officer at Adap.TV, during an an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV. Adap.TV paired up with Nielsen in April and is using the data [...]

This year in response to marketers' objectives, Yahoo! is rolling out an audience-targeting offering and a contextual offering that features Yahoo! original content as part of their video advertising strategy – a strategy that will continue to incorporate more traditional tactics such as custom branded entertainment and program sponsorships, says Margenett Moore-Roberts, senior director of video advertising strategy at Yahoo! Moore-Roberts [...]

Electronic Program Guide (EPG) engine Jinni is slated to launch a revamped Web site within a few weeks, with an iPad application to follow soon after, says Yosi Glick, Co-Founder and CEO, in an interview with Beet.TV. In addition, the service will soon include a full slate of theatrical releases and, in time, will incorporate voice controls and commands. Jinni's service is [...]

The biggest fear in TV is unbundling, and that's why the recent rebranding of several small cable channels should be watched closely by both providers and programmers, says Ashley Swartz, Founder and CEO of Furious Minds in her commentary on the state of the business. She points to the rebranding of six channels including News Corp.'s Speed. Changing the name and the programming [...]