CANNES – Launched in February 2012, – a digital platform dedicating to telling the stories of the “trailblazing women” and a joint initiative by AOL and PBS – sees 1.5 million visitors a month, and 48 percent are men, says executive producer and founder of Dyllan McGee.

Beet.TV spoke to McGee at the Cannes Lions International Festival of Creativity.

Wanting to create a film but discovering the scope of these stories, McGee said she and her fellow executive producer Peter Kunhardt decided to launch a large, ongoing web initiative and work backwards to create the film, showcasing nearly 200 videos online and then selecting the best ones for use in the film. The documentary, MAKERS: Women Who Make America, was released in February 2013.