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Beets on the Move: Austin this Weekend, Cannes & London Next Month……
Heading to Austin!
Publishers Look to Advanced Video Targeting to Add Value to Inventory
PHOENIX — Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us.
Videology Aims for Mobile Addressability
PHOENIX — Mobile display and video inventory is growing tremendously, but it’s been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That’s why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]
Beet Retreat: Sorting out Programmatic Versus RTB w/ Forrester, SpotXchange, Videology and Xaxis
Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there’s some confusion as to the differences. At the Beet.TV executive retreat, Joanna O’Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.
Video Ascends the Media Biz as Tremor’s Randy Kilgore is Named Chairman of the IAB
PHOENIX – Looks to us like the power and influence of video is ascending in the world of digital media. This was evident this week at the IAB Annual Leadership Meeting where video producers and related ad services companies had a high profile on stage and off – and one of our own, Randy Kilgore, […]
BuzzFeed Monetization Scheme, Sharing its Platform with Brands, with Text and Now Video
PHOENIX — Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content.
AOL CEO Tim Armstrong: “We will be at the forefront of live advertising”
PHOENIX — Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news. AOL CEO Tim Armstrong says this real-time advertising will soon emerge and AOL will be at the “forefront,” in this video interview with Beet.TV
VC Barometer: Video Discovery has Appeal, Draper Fisher’s Joy Marcus
VIEQUES, PR – Digital video is still an alluring area for investment because the business is ripe for disruption and needs technical improvement, and those are factors that appeal to venture capitalists, says Joy Marcus, Venture Partner at Draper Fisher Jurvetson Gotham Ventures, at the Beet.TV executive retreat earlier this month in an onstage dialogue with Jason Pontin, Editor […]
A New “Mobile Web” Arrives Next Year as GM and AT&T Bring 4G to Cars
The Internet-connected car could become more mainstream as GM and AT&T have announced plans to install fast, 4G connetions into most 2014 GM models.
DATELINE LONDON: We Will Cover FT Media Summit This Week
LONDON – We delighted to be in town to cover the FT Digital Media Conference this week. Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP’s Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators. For an overview on the conference, we spoke with FT’s Media Editor […]
Video News-Producing “Robot” Rises from Israel
Wochit has launched its platform to provide publishers with a constant supply of topical, professionally produced daily news video in early “real-time.” We spoke with Co-Founder and CEO, Dror Ginzberg, in our studio in New York this week.
Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology
presented by Beet.TV is producing a three-hour leadership summit on the fast-moving changes in digital advertising advertising. Topics will include the impact of data on addressable advertising, the growth of programmatic buying and the emergence of new screens for consumption. The twelve participatants will include leaders from digital ad agencies, publishers, […]
Video to Move to Center Stage at IAB Annual Leadership Summit
With the IAB’s management of the upcoming Digital Content NewFronts program slated for late April in NYC, digital video will be moving front and center of next week’s IAB Annual Leadership Meeting in Scottsdale, explains Randall Rothenberg, CEO of the trade association for digital publishers, in this interview with Beet.TV
Gannett Chief Digital Officer Payne: Stations Using Tools to Expand Video Views
Gannett-owned local TV stations are exploring ways to extend video views and video advertising into new types of content and beyond the traditional geographic boundaries of TV broadcasters, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, during an interview with Beet.TV at the Beet.TV Leadership Summit on Big Data.
Real-Time Bidding & Digital Video Advertising, a Leadership Summit at VivaKi Presented by TubeMogul POSTPONED!
presented by hosted by THIS EVENT HAS BEEN POSTPONED DUE TO WEATHER Participating Speakers Chris Paul, General Manager, Audience on Demand, VivaKI Erik Swain, SVP for Operations, SpotXchange Kurt Unkel, President, VivaKI Nerve Center Brett Wilson, CEO, TubeMogul Mark Zagorski, CEO, Exelate Gian Fulgoni, Chairman Founder, comScore Mike Zeman, VP for Solutions, VivaKi Nerve […]
The Huffington Post Readies Luanches in North Africa, Brazil, Japan — Stay Tuned for HuffPost Live on Cable
The Huffington Post, a unit of AOL, has been expanding internationally over the past 18 months with ventures in Canada, the U.K., France and Italy. It is now poised to go globally this year with editions being readied for the North African Maghreb nations, Japan and Brazil, says Jimmy Maymann, CEO of Huffington Post Media […]
Financial TImes Expands Digital Staff, Readies New Functionality as Part of “Digital First”
As as part of the Financial Times recently announced “digital first,” the London-based, global paper is expanding its digital staff, introducing a new real-time feature on market-moving news called Fast FT and building social tools for its audiences, says Martin Dickson, Managing Editor for the U.S. in this interview with Beet.TV
Online Video News Giant NDN Has Deal with CBS Local Stations
Online video news giant NDN recently inked a deal with CBS Local to distribute news video from its local stations across NDN’s network of sites. That deal helps bring more original content into the video platform, says Kevin Gentzel, Chief Revenue Officer at digital video and advertising company NDN, during an interview taped at the […]
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
A true multi-screen measurement system would open new opportunities for marketers in digital advertising by re-aggregating fragmented audiences, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat.
Huffington Post CEO Jimmy Maymann: HuffPost Live is Creating Giant Catalogue of Contextually Relevant Video Clips
With its 12 hours of daily live streaming, HuffPost Live is creating a giant catalogue of short video clips which are being served into the pages of the Huffington Post, a key element of the company’s video monetization strategy, says Jimmy Maymann, CEO of the Huffington Post Media Group, in this interview with Beet.TV





