Alloy Digital, the New York-based content creation and syndication company for digital video, has raised $30 million from ABS Partners, the company announced yesterday.

Following the announcement, we sat down with CEO Matt Diamond who speaks about a number of topics including the proceeds of the funding which will accelerate acquisitions of content, the value of building brands both on and "off" YouTube — along with various monetization schemes and the plans for Alloy at next month's Digital New Fronts.

He pointed to the emerging opportunity for paid Apps for Ally programming notable the one just launch for the hit YouTube show Smosh.

Andy Plesser