VIEQUES, PR – Digital video is still an alluring area for investment because the business is ripe for disruption and needs technical improvement, and those are factors that appeal to venture capitalists, says Joy Marcus, Venture Partner at Draper Fisher Jurvetson Gotham Ventures, at the Beet.TV executive retreat earlier this month in an onstage dialogue with Jason Pontin, Editor and Publisher of MIT’s Technology Review.
Marcus says she has her eye on solutions for video discovery, such as ShowYou and Waywire. “On the consumer side there are a few things going on in video that are really difficult and discovery is a problem…it’s crowded and videos are hard to find,” she says, and that’s why startups that specialize in discovery are appealing. “Solving this problem of discovery is an interesting whitespace.”
Another challenge in video is access. “How do you watch video? We have a lot of confusing solutions out there. Is it over-the-top? Streaming? It’s a devastating consumer experience to figure out how to watch what they want to watch when they want to watch it.”
Fisher was the former general manager of Dailymotion in the United States.