PHOENIX — Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news.  AOL CEO Tim Armstrong says this real-time advertising will soon emerge and AOL will be at the “forefront,” in this video interview with Beet.TV

He says that the company’s work on Project Devil and HuffPost Live have set in place technology to make this live scenario work.

We spoke with him at the IAB Annual Leadership Meeting where he was a speaker.

Digitas has been a leader in “live” advertising.  In November, we spoke with Digitas North America CEO Colin Kinsella about the live platform used by Tide and other clients. You can find that video here.

Andy Plesser