HTML5 to Drive More Measurable Cross-Platform Ad Buys, mDialog Says

HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live […]

 

Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying

Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV’s own Andy Plesser, during his recap of the National Association of Broadcasters’ Show with Ashley Swartz, who moderated a Beet.TV live show at the event.

 

Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics

The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and […]

 

Revision3 To Be Acquired by Discovery Communications

Revision3, the popular technology and geek lifestyle original video network will be acquired by Discovery Communications, the company announced today.  Terms were not disclosed.

 

Nexidia’s Dialogue Analysis Makes Video Searchable Almost Instantly

LAS VEGAS – As big as online video has become there is still a problem when it comes to search and discovery of video content, due to the lack of metadata.  Transcribing video is time consuming and automated options are often far from accurate.  Nexidia enables search of spoken word content in audio and video […]

 

Thought Equity Rebrands as T3Media; Focuses on Platform & Licensing

LAS VEGAS — Digital asset management company Thought Equity Motion has rebranded as T3Media to reflect its new focus on libraries of content, platforms and licensing, said Mark Lemmons, CTO of the company. Beet.TV caught up with Lemmons at the National Association of Broadcasters Show last week in Las Vegas.

 

Adobe Releases Creative Suite 6 (CS6) and Cloud-Based Video Production Tools

Today, Adobe is releasing its latest video production and editing package Creative Suite 6 (CS6).   

 

Limelight Networks Sees Stability in Bandwidth Costs

LAS VEGAS — Pricing compression for Internet bandwidth is “definitely alleviating” says Limelight Network’s Json Thibeault in this interview with Beet.TV earlier this week on the floor of NAB.

 

Teradek Unveils The New Cube Wireless Video Encoder At NAB

LAS VEGAS – Teradek, leader in wireless HD video encoding technology, introduced their new Cube camera-top HD video encoder this week at NAB.  In this video, Teradek’s Director of Marketing, Michael Gailing, gives us a closer look at some of the features of the new Cube.

 

Kit Digital Introduces Social TV Platform at NAB

LAS VEGAS — Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week.

 

“The Third Wave” of The Video Revolution: “It is Acceptable to Pay for Content”

LAS VEGAS – Thanks in part to the wide-spread use of paid services for video on demand including Amazon, Netflix and Hulu, it is now "acceptable to pay for content," says Brightcove's Eric Elia in this interview from the NAB Show.

 

BreakingNews, Staffing Up, Releases SmartTV App for News Alerts

LAS VEGAS — BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.

 

Livestream Debuts Camera-Mounted Wireless Streaming Device, New Ad-Free Pricing

LAS VEGAS — Livestream, the popular free-webcast service which claims some 30 million users, demo'd at the NAB conference some big developments including a camera-mounted device to stream video directly to the Web via WiFi or cellular, and a new ad-free model for event producers.

 

Adobe’s Jeremy Helfand on the State of Online Video Advertising

LAS VEGAS, NV – Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, says Adobe's Jeremy Helfand, VP for Video Monetization, citing a report issued this week at the NAB Show.

 

Microsoft: Moving the World’s Media Streaming to the Cloud — “We are buying hundreds of thousands of servers”

LAS VEGAS, Microsoft has taken the wraps off its Media Plaform which is now hosted on Windows Azure, here at the NAB Show.

 

New Live Streaming Standard Championed by Akamai at NAB

LAS VEGAS — Some 50 of the industry’s leading video services companies are rallying around a unified live video streaming protocol known as DASH, says Akamai’s Will Law, Principal Architect, Media Division, in this interview with Beet.TV

 

Our Awesome #BeetShow from NAB Starring @RedFuryNYC

LAS VEGAS – Here is our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream.    Moderating is the fantastic Ashley J. @redfurynyc Swatz, Digitas SVP and Interactive TV leader.