LAS VEGAS — Digital asset management company Thought Equity Motion has rebranded as T3Media to reflect its new focus on libraries of content, platforms and licensing, said Mark Lemmons, CTO of the company. Beet.TV caught up with Lemmons at the National Association of Broadcasters Show last week in Las Vegas.

The company is transitioning fully to its platform-based product after having started out by licensing stock footage, Lemmons explains in our video interview with him. T3 remains committed to its licensing business, but is also building off that to handle platform level work to manage vast amounts of video assets for clients in news, sports and entertainment, he says. He explains in our conversation with him how different broadcasters can use the T3Media service.

Daisy Whitney

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