Awareness of Sustainability Issues Shapes Advertising Industry: 4As’ Marla Kaplowitz

CANNES – The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. “Our agencies are getting more and more interest in not only what they’re doing for their organization, but what […]


Criteo’s Smith On The Data-Driven Evolution Of Retail Media

CANNES — It may be one of the industry’s hottest new topics – but retail media isn’t necessarily as new as many people may think. In fact, the trend has been doing the rounds for a couple of decades now. In this video interview with Beet.TV at Cannes Lions, Sherry Smith, GM of Global Enterprise […]


GreenPath Launch Aims to Shrink Ad-Tech’s Carbon Footprint: Adlook’s Patrick Gut

CANNES – The ad-tech industry relies on computers whose power partly comes from burning fossil fuels. Natural gas and coal are used to generate 60% of the electricity in the United States, while 20% comes from renewable sources such as wind and hydroelectric, according to the U.S. Energy Information Administration. Demand-side platform Adlook is looking […]


Clean Rooms Need Collaboration: LiveRamp’s Clinger

CANNES — Over the last year, “clean room” technology has rocketed in popularity, as a means to enable privacy-compliant data integration. But it’s not just data that needs to get integrated, it’s also the clean room tools themselves. That is according to Travis Clinger, SVP, Activations & Addressability, LiveRamp. In this video interview with Beet.TV, Clinger […]


How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

CANNES — The last couple of years has seen a veritable Cambrian explosion in alternative TV currencies. Right now, many a broadcaster is implementing a solution to add to or replace Nielsen for the multi-platform world. In this video interview with Beet.TV, Tara Gotch, EVP, Commercial, Comscore, explains what that roll-out entails, and why it is […]


Retail Media: A Rapidly Growing Ecosystem With A Bright Future

CANNES — There is a tremendous amount of excitement surrounding retail media, and for good reason. The category is growing rapidly, with projections to reach $132 billion. In this interview with CIMM MD Jon Watts at Cannes Lions for Beet.TV, Brian Gleason, Global Chief Revenue Officer of Criteo, discusses the reasons for this buzz and […]


Reliable Audience Data Support Media Diversity Goals: Spark Foundry’s Lisa Giacosa

CANNES – Responsible media investment seeks to support a diverse range of publishers, broadcasters, streaming platforms and creators of content. The effort also reflects the growth of multiethnic audiences, especially younger consumers with growing spending power. Publicis Groupe several years ago created the Once and For All Coalition to advance diversity and inclusion goals. “We […]


Identity, Authentication & Algorithm: Tubi’s Brown Uses Data For Ad Effectiveness

CANNES — “Personalized, data-driven, and highly engaged” – these are the hallmarks of Tubi, the largest and fastest-growing streaming AVOD platform in the United States, according to Melanie Brown, Director of Advanced TV Products. With more than 50,000 titles in its library of content, the platform boasts a user base of 64 million monthly active users. […]


CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow

CANNES — They used to be two diametrically opposed media business models. But now their worlds are colliding. “Streaming is no longer a choice of ‘subscription or ads’; it’s now a blend of both,” says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls “the […]


Advertisers Have Moral & Business Reasons To Support News, Paskalis Says

CANNES — “No news is good news”, the saying goes. Those concerned about an informed citizenry would beg to differ. And advertisers, too, should sit up and care about the health of the news ecology. In this video interview with Beet.TV, Lou Paskalis, Chief Strategy Officer, Ad Fontes Media, explains why ad buyers should come […]


Trust Is At The Core Of Data-Driven Strategy: Tripadvisor’s Maguire

CANNES — In a world where data is the new currency, Tripadvisor’s GM/VP of Global Media Business, Christine Maguire, has her sights set on the future, emphasising that trust and privacy must be at the heart of a data-driven strategy. “Number one, privacy-first,” says Maguire, highlighting the importance of adapting to continually evolving regulations and […]


Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn

CANNES – The advertising industry’s effect on climate change was a big topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. John Osborn, the former chief executive of OMD USA and BBDO New York, wants to help them […]


Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan

CANNES — Can advertisers clean up by using clean rooms? The software lets partners work on connecting datasets – without sharing privacy-sensitive parts. That is something that has been missing since new privacy legislation seemed to put the brakes on data collaboration. But such partnerships are critical to enabling an ecosystem around retail media, says […]


Retailers Have Growing Role in Media Mix of Brands: Unilever’s Aaron Sobol

CANNES – Many retailers have created media networks to sell digital advertising space to brands that want to reach consumers as they shop online. The emergence of these networks is adding another dimension to the relationships between marketers of consumer brands and retailers, as retailers become suppliers of advertising inventory to the companies that supply their […]


AI Can Activate CTV: Teads’ Pintarelli

CANNES — The modern media world is filled with possibilities and outstanding potential outcomes – but getting them can be a winding road. In this video interview with Beet.TV, Monique Pintarelli, President, North America, Teads, agrees the industry has too much friction and fragmentation. That is why her company aims to combine artificial intelligence and […]


Yahoo CRO Talks Data-Driven Strategy, Connected TV

CANNES — A year and a half after it got a new CEO, Yahoo is getting more confident about its advertiser offering. “Yahoo is doubling down on providing the best and most effective platform for our core customers,” says Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo, in this video interview with Beet.TV at Cannes Lions. […]


Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan

CANNES – Marketers seeking to reach a mass audience have many ways to do that through a variety of channels – and retailers that sell online advertising are a fast-growing way to do that. However, these retail media networks have ad formats and definitions of engagement that can make them hard to compare with each […]


Pagliuca On Partnership: Omnicom Teams Up In Cannes

CANNES — Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an “orchestration solution” for retail media. In this video interview with Beet.TV at Cannes, Megan Pagliuca, Chief Activation Officer, Omnicom Media Group, talks about the announcements. Connecting Commerce […]


Attention & Creativity Under The Microscope: Yahoo’s Ordemann

CANNES — It wouldn’t be the International Festival of Creativity if ad creative wasn’t high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is […]


Dave Morgan: Supporting Ukraine’s Ad Tech Industry Through Crisis

CANNES — With companies like Epom, Advisus and RetargetApp, Ukraine has long had a strong group of ad-tech companies. When the war hit, of course, they were faced with big challenges – but many have continued moving forward with steely resolve. Even so, with so many challenges still in the country, outside actors like Dave […]

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