Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability and digital envy are finally moving TV folks to […]

 

Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic

CANNES, France — In a digital world, where transparency is the name of the game, brands can’t hide anymore. What works and doesn’t work is apparent every day, says Sasha Savic, CEO of MediaCom USA, during an interview with Beet.TV at Cannes. “We used to love our ideas. Now, it doesn’t matter if you like or […]

 

SMG Eyes Virtual Reality Tech, Dynamic Storytelling

CANNES, France — New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in advertising creative, he says. That […]

 

Marketers Look for New Video Innovations, Havas Exec Says

CANNES, France —  As video becomes more ubiquitous in brand arsenals, marketers are hunting for ways to innovate in their video content, says Rori Duboff, Global Head of Strategy at Havas, during an interview with Beet.TV about video at Cannes. That could range from partnering with established or emerging artists on content, pushing out new […]

 

TV in Transition: Advertisers “Still have the Runway to Make it Right,” GroupM’s Rob Norman

CANNES, France – While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the delivery of commercial-free  services like Netflix and Amazon will grow as will the consumption of short form video and mobile. All this presents advertisers with a new set of challenges. […]

 

OMD Chief: Global Brands Have Different Perceptions of Video

CANNES, France — Brands from around the world still have different perceptions of video and how it fits in the media mix, says Mainardo De Nardis, CEO of OMD Worldwide, during an interview with Beet.TV about video at Cannes. “We had a meeting with some clients from Latin America, including Brazil, and it was clear […]

 

Big Brand Clients Look to Agencies to Build Mobile Video Content

CANNES, France — Some of the biggest brands in the world are now expecting agency partners to make and distribute mobile content, says Nikki Mendonça, President of OMD across EMEA, during an interview with Beet.TV. Brands such as McDonald’s, Pepsico and Walt Disney had looked to the agency to deliver short-form content. “Not only are consumers […]

 

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

CANNES, France — Ads on a mobile phone have to pull off the twin feats of being both smaller and more engaging than their desktop forebears. MediaCom’s global media head Ben Phillips tells Beet.TV mobile ad formats have moved on significantly over the last decade: “We’re seeing a lot more branding opportunities come in, like […]

 

Google’s True View Ads See Boost in View-Through Rates

CANNES, France — View-through rates for Google’s skippable ads on YouTube have been rising significantly since first introduced, says David Benson, Google Branding Solutions Lead for Northern and Central Europe in an interview with Beet.TV. The benefit of these skippable spots is that, over time, consumers begin to tune out the ads that aren’t relevant, and […]

 

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

CANNES, France — Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixture, says one agency unit online boss. “There’s been a year or two of euphoria over it – Super Bowl, Oreos, these things,” Mindshare chief digital officer Norm Johnston […]

 

Digital Video Faces Viewability & Measurement Hurdles

CANNES, France — To reach its full potential, video advertising still needs to cross several hurdles surrounding viewability, measurement and cross-screen viewing, says Scot McLernon, Chief Revenue Officer for video advertising company YuMe, in an interview with Beet.TV. “We have a lot of advertisers that have tried video, and advertisers that want to get into […]

 

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark – but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl – ‘how do we get someone […]

 

Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

CANNES, France — The blurring of editorial and advertising remains a hot topic. Now that implementations are commonplace, the opportunity needs to scale up to become easily repeatable, just like conventional ad formats. “Native is growing up,” says industry news site Digiday‘s editor-in-chief Brian Morrissey. “Custom things don’t scale. Advertising is a scale business. We’re seeing […]

 

Social Platforms Focus on Brand Engagement & Content, Digitas Exec Says

CANNES, France — As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of branded content, says John McCarus, SVP Social Content at Digitas during an interview with Beet.TV at Cannes. “Brands are starting to get help from a more evolved social structure and we now have […]

 

No Joke: Comedy is Mainstay of Web Video, Maker Studio Co-Founder

CANNES, FRANCE — Comedy – and content, in general – is having a renaissance due to the current wealth of user-generated content, says Kassem Gharaibeh, comedian and co-founder of Maker Studios. Comedy is a mainstay of entertainment, he says. Even without YouTube, it would still be around. “But what YouTube did was allow people who […]

 

TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

CANNES, France — How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue to be disrupted? The incumbent TV industry remains in a strong position, a Beet.TV panel heard. “There’s been a sea-change in the attitudes but, more importantly, the confidence of the broadcast and major […]

 

Mondelez’s Bonin: Marketers Must Move Past Complacency

CANNES, France –  Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of this dynamic is quickly changing with new technology and CMO’s need to embrace change, says B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International, […]

 

Media Investment Banker Kawaja Gets “Happy” at Cannes Lions

CANNES – Powerhouse media investment banker Terence Kawaja has both a booming M&A advisory practice in digital adtech along with growing visibility as a va showman – a gig he clearly enjoys.   Here’s his spoof of  the hit song “Happy,” taped at Cannes last week with a number of media luminaries taking small roles. […]

 

Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

CANNES, France — The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at an Media Rating Council-approved mobile ad serving company. “Delivering in to mobile is about 20 times harder than it is in desktop,” says Medialets […]

 

Carat’s Rhind: Programmatic Exciting, And Often Impenetrable

CANNES, France — It is ironic for the communication industry that the techies of so-called “programmatic” ad-trading technologies have often done such a poor job at communicating just what the techniques really mean. “Programmatic has been quite impenetrable,” says media agency Carat’s chief digital officer Anthony Rhind. “There’s a lot of jargon, a lot of technology, we […]

 
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