CANNES, France — New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in advertising creative, he says. That type of technology allows for a more “immersive” type of storytelling.

“Previously, storytelling has been very linear with a single show or story, and now they can be more intertwined and personalized,” he says in this video interview. These new tools can be useful for gaming, but can also be implemented to craft new experiences in movies and TV shows, as well as in extensions for ad products, he says.

For more insight into technology to watch, check out this video interview.

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