CANNES, France – While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the delivery of commercial-free  services like Netflix and Amazon will grow as will the consumption of short form video and mobile. All this presents advertisers with a new set of challenges.  The industry “still has the runway to make it right,” says Rob Norman, chief digital officer of GroupM, the world’s biggest media agency.

The big transition will come with the migration of live sports programming in an Internet delivered scenario – which could happen with the next World Cup, Norman suggests.

We spoke with him about the transition of video at the Cannes Lions festival.   You can find all our coverage of Cannes on this page.