Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson

SANTA MONICA, Calif. – Consumers for years have divided their time among electronic media, such as watching television while surfing the web or scrolling through a social media feed. The popularity of smartphones magnified this behavior, vexing marketers who seek assurance that potential customers are seeing their advertising. Brands increasingly want to know whether consumers […]


Workflow Automation Is Transforming Media Markets: Beachfront’s Chris Maccaro

SANTA MONICA, Calif. – One of the drearier parts of being a knowledge worker is doing repetitive tasks that take time away from other responsibilities requiring creativity, such as business development and strategy. Workflow automation promises to transform how media and marketing professionals do their jobs and unlock productivity, especially as traditional linear television converges […]


Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas

SANTA MONICA, Calif. – Audience measurement company Nielsen is preparing to release its Nielsen One Ads service to help marketers and media buyers guage cross-platform campaigns, a necessity as people spend more time with streaming video on different devices. Advertisers want to understand how their customers engage with content, whether it’s user-generated or produced by […]


‘We Want to Support As Many Identifiers As Possible’: TransUnion’s Frans Vermuelen

SANTA MONICA, Calif. – Stricter privacy laws and growing legal liabilities for information security have pushed the media and marketing industries to find a technology that will help them to track people’s exposure to advertising without invading their privacy. The development of privacy-centric identifiers is significant for consumer data company TransUnion. “In many cases, a […]


Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis

SANTA MONICA — Addressable TV has built the footprint, now it has to walk the walk. In recent years, more TV households have got lit-up with the capability to swap-out specific ads for specific homes. In this video interview with Beet.TV’s Jon Watts at Beet Retreat Santa Monica, Ampersand CEO Nicolle Pangis says utilization of […]


Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality

SANTA MONICA, CA — So, you can now target your TV ad at an individual household. That’s great. But, in a multi-person home, how do you know who is watching? Answering that question is going to require bridging so-called “household graphs” with an understanding of individuals – and Scott McKinley thinks he may have the […]


Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite

SANTA MONICA, CA — It seemed like such a lightbulb moment, the idea that measuring actual connected TV consumption could improve the measurement of TV ads to such a personal degree. Unfortunately, “household identity graphs” don’t necessarily solve the intrinsic problem that TV sets often enable communal viewing. In this video interview with Beet.TV, Field Garthwaite, […]


Attention Metrics Highlight Need for Real Human Data: OMD’s Chrissie Hanson

SANTA MONICA, Calif. – The mobile era has given people more ways to spend time with electronic media, challenging advertisers to the get the attention of consumers who use many devices at the same time. Watching television, as one example, can be accompanied with other activities such as looking at a social media app on […]


Making Programmatic Normal In TV: The Trade Desk’s Richardson

SANTA MONICA — What does “programmatic” mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can’t […]


Data Clean Rooms Help to Avert Other Kinds of Walled Gardens: Paramount’s Travis Scoles

SANTA MONICA, Calif. – Stricter privacy laws and heightened public awareness about data sharing have pushed marketers and media companies to find ways to improve advertising campaigns while keeping batches of consumer information separate. Data clean rooms provide a way for advertisers and publishers media companies to match consumer data without sharing it. Another goal […]


Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home

SANTA MONICA — You could build complex infrastructure to correlate your CTV ad consumption back to households. Or you could start with an identity system that starts with households at the core. In this video interview with Beet.TV, Cadent’s Tony Yi urges executives not to overlook the straightforward option. House in order Cadent provides software […]


People’s Viewing Habits Broaden Ideas About Television: Essence’s Julie Berger

SANTA MONICA, Calif. – Whether people are watching a YouTube influencer on television or a favorite series on a mobile device, the pervasive accessibility to content is changing their ideas about how watch video. Advertisers must understand these habits as they seek to reach consumers across multiple connected devices. “We need to actually follow their […]


Join The First-Party Party: TripleLift’s Plug

SANTA MONICA — If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called “identity matching”, software which aims to stitch together available signals. In this video interview with […]


Addressable Television Harnesses Data for Efficient Audience Reach: Disney’s Jamie Power

SANTA MONICA, Calif. – Marketers are gaining more ways to show different advertising to different consumers during the same television programming as addressability encompasses a broader range of linear and digital channels. Entertainment and media giant Disney has made a significant push into streaming as advertisers seek to reach consumers on any viewing device. “If […]


Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown

SANTA MONICA — The new capabilities of “addressable” TV allow more granular targeting than mere demographic or show-adjacent placements of traditional linear ever afforded. But what exactly are the big recent developments? In this video interview with Beet.TV, Jason Brown, SVP, Head of Advertising Sales, DIRECTV Advertising, spotlights two key recent trends. 1. The new […]


The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly

SANTA MONICA, Calif. — Viewership is booming, the number of players in the market is multiplying and the economic headwinds are blowing in their direction. But how can ad-supported video-on-demand (AVOD) services grow through their current halcyon days whilst keeping the viewing experience top of mind? In this video interview with Beet.TV, one ad-tech exec […]


Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky

SANTA MONICA — Sometimes, a technology’s purported solution winds up creating more problems. Such is the case in the connected TV sector, where the new delivery, targeting and measurement super-powers on offer to advertisers have also ended up creating difficulties just accessing those opportunities. In this video interview with Beet.TV, Erin Madorsky, Chief Strategy Officer, […]


All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

SANTA MONICA, Calif. — In a year in which MVPDs have kicked the tyres of new systems for measuring TV viewership, one concern to have emerged is under-representation of certain communities in the data. In 2022, Beet.TV heard a number of executives call attention to the problem and its pitfalls. In this video interview with […]


Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger

SANTA MONICA — Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of “addressable” media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also […]


Data Clean Rooms Support Better TV Audience Targeting: DISH Media’s Kemal Bokhari

As privacy regulations become more restrictive in many regions, marketers are looking for ways to use consumer data to improve the effectiveness of their advertising while also protecting people’s privacy. Data clean rooms are one way to match their customer data with audience data without intermingling them. “We are a big believer in clean rooms, […]

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