Zeebox Launches in the United States, Here’s Why it Matters to Advertisers

CHICAGO – Addressable TV, sometimes called "the holy grail" of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with […]

 

Dispatch from Chicago: Digital Video Growing with “Big Data,” Social, Unique Content

CHICAGO – Big data coupled with highly addressable media, social media and compelling forms of content, were some of the subjects covered Tuesday in Chicago at the Beet.TV Advertising Summit presented by Adobe Video Advertising at the global headquarters of the mega-media agency Starcom MediaVest Group.

 

Weather Channel Implements Google Stack for Programmatic Video and Display Management

CHICAGO – In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channel’s digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV

 
 
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