Robert Andrews

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle problems in connected TV and online video advertising. The LA company offers a contextual video marketplace which uses natural language processing to automatically add and structure video metadata, helping ad buyers decide which inventory to buy against. In this video interview […]

The promise of using data to bring precision to TV ad planning, coupled with the ability to laser-target ads at specific households, hang like shining incentives around addressable television. But new research undertaken by a team of sell-side TV companies and intermediary tech suppliers channels’ ad buyers concern and confusion. In this video interview with […]

A new report shows ad buyers have a laundry list of changes they would like to see to addressable TV ads, if audience-based buying is to become more popular. But recent changes may suggest some of their prayers may get answered. In this video interview with Beet.TV, Jay Prasad, chief strategy officer, describes some of […]

SAN FRANCISCO – Samba.tv, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]

TripleLift, the ad-tech company that was founded to enable scaled and automated trading of native ad formats for publishers, is taking an investment from Vista Equity Partners to fund its continuing push into connected TV (CTV). Vista, a enterprise software investment firm with 480 private equity deals under its belt, already owns several leading ad-tech […]

Traditional ad-targeting and measurement methods like third-party cookie matching and mobile identifiers are crumbling, it’s true. But many in the industry are not as pessimistic as some may have you believe. In this video interview with Beet.TV, Lisa Giacosa, president of Publicis Media agency Spark Foundry, suggests that the erosion of the accepted infrastructure also […]

It may be one of the world’s largest snack companies, with brands like Cadbury, Milka and Oreo. But, when it comes to digital marketing, Mondelēz faced two big challenges: As a consumer packaged goods (CPG) company, retailers and not Mondelēz own the data about its customers. The looming deprecation of digital identifiers like third-party cookies […]

The new power of connected and addressable TV technology offers a remarkable promise – the ability to transform TV from a one-to-many medium in which everyone saw the same ad, to one in which advertising is customized for individual households. Getting there has been a slog – and buyers still say the process is too […]

In a further sign that industry companies are coming together to help all boats rise, Fox and Comcast have done a deal through which addressable, household-targeted ads can be sold in Fox-portfolio on-demand video viewed over Comcast Xfinity boxes. The deal sees FreeWheel become the technology enabler for Fox channels including its AVOD service Tubi […]

In the detritus left by the crumbling of classic digital audience identifiers like cookies and mobile signals, a plethora of tech companies and publishers alike has been building up identity technology of its own. An ‘identity’ graph is the collection of data points from disparate devices that, when pieced together, add up to indicate a […]

For so many years, ad buyers’ complaint was that the connected TV (CTV) ecosystem had too little inventory. Well, after an explosion of new services and a tsunami of viewer adoption, that has changed. In this video interview with Beet.TV, Tim Sims, chief revenue officer of The Trade Desk, says CTV has crossed the threshold. […]

The life of a modern media exec is all about balancing amazing new capabilities with traditional tech that is actually drying up. Case in point – GroupM agency Wavemaker is having to negotiate the ongoing deprecation of audience identifiers like cookies. But, even as it does so, the agency is embracing advanced new tools, says […]

What exactly is the power of advertising via connected TV (CTV)? Not just targeting but also fine-grain measurement of the kind that TV advertisers never had before. That is according to one tech executive who helped a US supermarket chain use CTV to great effect. Win-win for Winn-Dixie In this video interview with Beet.TV, TVSquared […]

Accounting may not sound like the sexiest part of the media industry – but it is certainly one of the most important, and one which frustrates many media providers and buyers alike. That is why Hudson MX this week unveiled a new platform, FinanceAssist, designed to reinvent media accounting for the modern era. In this […]

The upfronts are no longer just the season of the year when TV and ad execs get together to lock in a bundle of ad-spending commitments for the year ahead. Thanks to new connected TV consumption and new ad selling techniques, things are becoming more flexible than that. In this video interview with Beet.TV, Neil […]

LOS ANGELES – Samsung has quietly engineered itself a position as the number-two ad-supported connected TV service on its own TV sets – by mixing a sprinkle of traditional TV norms with a fresh digital approach. Samsung TV Plus, a free streaming TV service, launched in 2018 and now numbers 160+ channels in the US. […]

FFayetteville, ARK – Retailers now have a big new opportunity – to become advertising platforms that can help brands reach the right consumers, and track ads’ efficiency. Walmart is now helping its brand product providers do just that, using attribution technology to connect consumer purchase outcomes back to ad exposure. But, in this video interview […]

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]

If you were to chart their rise, graphs are having a moment. Over the last few years, we have heard of “the social graph” and of “identity graphs”. Now there is another piece of infrastructure that has entered the ad industry lexicon – the “device graph”. In this video interview with Beet.TV, Scott Schiller, chief […]

New technology that delivers TV over the internet allows advertisers to start planning and buying TV ads with digital-style tactics. As they do so, many buyers nevertheless want connected TV to start functioning like TV per se. But, in this video interview with Beet.TV, one ad data enabler says the baby should not be thrown […]