Robert Andrews

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to become a major ad publishing player. As connected TV advertising evolves, it seems the OEMs whose screens are being viewed are sitting pretty on top of primary user behavior data. Vizio leverages such data through […]

LAGUNA BEACH, CA –  Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base – but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he […]

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in the internet-connected TV (CTV) era, the old shapes are being rebooted. In this video interview with Beet.TV, Dan Callahan, SVP of data strategy and sales innovation at Fox, describes how new technology is ushering in […]

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the […]

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it’s not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company […]

CAPE TOWN — For a couple of years, it was the key issue facing brands – ensuring their “brand safety” in automated advertising environments. Now technology has helped iron out kinks in where ads get placed – but the man leading the charge says “brand safety” concerns are still around, they have just morphed. In […]

If video killed the radio star, try telling that to Carter Brokaw. As president of digital revenue strategy at US radio group iHeartMedia, Brokaw is charged with diversifying and capitalizing upon what, these days, is a spectrum of audio listening and ad opportunities far broader than “radio” itself. In this video interview with Beet.TV, Brokaw […]

These days, the lives we lead are increasingly home-bound – and that’s exactly what marketers hope to capitalize on through new connected TV channels. In this video interview with Beet.TV, Senior Vice President, Advertising Sales at A+E Networks, describes two trends focusing on the home: Household-level TV ad targeting, and the quest for even more […]

LONDON – Connected TV has burgeoned in recent years thanks to new over-the-top TV services and, latterly, stay-at-home viewing growth. Now the new year is set to see it take off even farther. In this video interview with Beet.TV, Daniel Clayman, Xandr VP and MD for Northern Europe, explains what 2021 means for CTV growth in […]

These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products’ manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this […]

If you want to know which way the new digital TV ad sales will go in the next couple of years, look toward the experience of digital display – but not too closely. In this video interview with Beet.TV, Bill Murray, VP of programmatic solutions at Discovery, says a sprinkle of digital must be balanced […]

When the universe of choice and features goes on expanding, how do you deliver a powerful service that is simple to use? That is the challenge this year for Xandr, the advertising and analytics division of WarnerMedia, as it ponders the next phase in its product evolution. In this video interview with Beet.TV, Eric Hoffert, […]

It is a century-old saying, but now the new world of data-infused TV ad buying could render it moot. As data, analytics and attribution are applied to internet-connected TV advertising, buyers increasingly have the opportunity to prove the effectiveness of their TV spending. “Gone are the days of, ‘50% of my advertising is working. I […]

Steadily, national US television is learning the same kind of ad tricks that local cable has enjoyed for some time – but the end result could be so much greater. ViacomCBS this month heralded a “breakthrough” when it delivered what it called the “first ever” addressable ad impressions in live national broadcast TV via a […]

Advertising on connected TV has growth healthily lately, after a pandemic viewer surge combined with the maturation of the platform. But what will it take to sustain that growth. In this video interview with Beet.TV, Sling TV’s programmatic partnerships account executive Andrew Tint says education will be needed. Education needed EMarketer forecasts US connected TV […]

The emergence of connected and over-the-top TV solutions for advertisers presents the promise of one-to-one advertising, going beyond the old demographic targeting approach. But few ad agencies out there believe that a grand lurch from one medium to another would be sensible. In this video interview with Beet.TV, Dentsu Aegis Network’s VP of video innovation […]

Connected TV has come a long way – but it still has a little way to go to fully realize the dreams of efficient, data-driven advertising that reaches individual homes. EMarketer forecasts US connected TV ad spending will reach $18.29 billion by 2024, more than double the amount spent in 2020, driven especially by YouTube, […]

SINGAPORE – Vaccines may be rolling out but, even when something like normality arrives, few are expecting the world to function in quite the same way it did before COVID-19. Case in point – the pandemic has tilted business even farther toward online channels. In this video interview with Beet.TV, Sunil Naryani, Vice President, Commercials […]

How do you rebuild your media measurement infrastructure for the cross-platform, impression-based future whilst simultaneously servicing your debt? If you are Comscore, you take a strategic investment round. That’s what the measurement giant just did, taking an investment from Charter Communications, Qurate Retail and Cerberus Capital Management, which will jointly take $204 million convertible preferred […]

For any retailer with an online strategy, 2020 was likely a year of growth. But, outside of merely retail itself, retailers also now have a big new opportunity – to become advertising platforms. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with […]