Robert Andrews

LOS ANGELES — When is a stream not a stream? When the streams are played by viewers using a plethora of different devices. That creates a measurement problem for streaming platforms and their advertisers. But one company that has been monitoring streaming quality for two decades says it has the answer. In this video interview […]

LONDON – When TV ads came in just one flavor, things were more straightforward. Now that connected TV offers the possibility to target custom creatives at distinct micro-audiences, things are getting a little more complicated. In this video interview with Beet.TV, Ben Regensburger, CEO of Peach, a TV ad creative distribution company, discusses the possible […]

LOS ANGELES — It is already a federation of nations. Could Europe now also form an alliance to unify online TV viewer data for advertisers? Stéphane Coruble hopes so. As CEO of RTL AdConnect, the ad sales division of RTL Group, he has already been responsible for helping start a continent-wide joint approach to advanced […]

Digital channels like social may have a head start when it comes to applying identity to ad targeting. But TV, thanks to internet connectivity, is catching up. In this video interview with Jon Watts for Beet.TV, Will Keggin, Director, Advanced Advertising, UK, LiveRamp, explains how brands are taking an interest in the UK. Broadcaster innovation […]

LOS ANGELES — The theory: the new-look TV ad business can look a lot like digital, significantly automated. The reality: so many Excel sheets still pushed between buyers and sellers. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast […]

LOS ANGELES — Whilst smart TVs these days are beginning to report viewing behavior to ad platforms, a more recent trend has seen the platform owners hold onto it as a differentiating asset. That worries many in the industry that are excited by the smart TV targeting opportunity but who want to be able to […]

LOS ANGELES — It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already […]

LOS ANGELES — The new world of connected TV allows advertisers a back-flow of information that can accurately measure results or drive new targeting decisions. But what if the best TV targeting data wasn’t TV data at all. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV’s Beet Retreat Santa Monica, Aziz […]

LOS ANGELES — It may be more commonly thought of as the company that compiles your credit history but, in the new media era, Experian is carving out a role for itself as the bridge between islands of ad data. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Brad Danaher, Managing Director, […]

After a “golden” era of connected, subscription TV, a new wave of ad-supported service is emerging – but ad buyers need to catch up. That is the view of one ad-tech exec working on ushering in new formats and new ad currencies. In this video interview with Beet.TV, TripleLift’s Michael Shields explains how the opportunity […]

LOS ANGELES — The major selling point of connected TV ad capability is targeting individual viewers or households based off actual viewing data. But what if that practice were just a house of cards? In this video interview with Denise Colella for Beet.TV, Scott Schiller, Global Chief Commercial Officer, ENGINE, says ad industry executives fail […]

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

In a world where more ad buyers want to see demonstrable returns from their spend, new data-driven systems are giving agencies and brands optimism of a multi-currency future. Case in point – independent agency Horizon Media just issued a call to alternative media measurement suppliers. In this video interview with Beet.TV, David Campanelli, EVP, Chief Investment […]

LOS ANGELES — She spent several years at the world’s largest media agency, GroupM, so few people know the frustrations of media buyers better than Jamie Power. That’s why she is now helping agencies and publishers alike gain more efficiency for themselves, through workflow automation. In this video interview with Zach Rodgers for Beet.TV, Power, Chief […]

Marketers and publishers want to heed the new audience privacy imperative – but they also want to be able to connect and overlay audience datasets to make their targeting offering better. In that troublesome space has emerged a new class of software product – the “clean room”, or “safe haven”. In this video interview with […]

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

LOS ANGELES — When you already facilitate a gargantuan chunk of media spending, any improvements you make to the platform could yield huge results. That is the place at which Mediaocean finds itself. In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022. […]

LOS ANGELES — It’s programmatic, but not as we know it. The technology commonly used to run automated, auction-based digital display advertising has come to connected TV – but, in this space, the same rules don’t apply. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Sean Buckley, CTV chief […]

Over the last couple of years of connected TV growth, local marketers and publishers have not exactly been the biggest beneficiaries. Jeff Quandt wants to change all that. In this video interview with Beet.TV, Quandt, Vice President, Revenue Partnerships at Entertainment Studios, says 2022 is going to see an ad sales jump for CTV – […]

LOS ANGELES – Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba […]