Robert Andrews

LOS ANGELES — The major selling point of connected TV ad capability is targeting individual viewers or households based off actual viewing data. But what if that practice were just a house of cards? In this video interview with Denise Colella for Beet.TV, Scott Schiller, Global Chief Commercial Officer, ENGINE, says ad industry executives fail […]

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

In a world where more ad buyers want to see demonstrable returns from their spend, new data-driven systems are giving agencies and brands optimism of a multi-currency future. Case in point – independent agency Horizon Media just issued a call to alternative media measurement suppliers. In this video interview with Beet.TV, David Campanelli, EVP, Chief Investment […]

LOS ANGELES — She spent several years at the world’s largest media agency, GroupM, so few people know the frustrations of media buyers better than Jamie Power. That’s why she is now helping agencies and publishers alike gain more efficiency for themselves, through workflow automation. In this video interview with Zach Rodgers for Beet.TV, Power, Chief […]

Marketers and publishers want to heed the new audience privacy imperative – but they also want to be able to connect and overlay audience datasets to make their targeting offering better. In that troublesome space has emerged a new class of software product – the “clean room”, or “safe haven”. In this video interview with […]

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

LOS ANGELES — When you already facilitate a gargantuan chunk of media spending, any improvements you make to the platform could yield huge results. That is the place at which Mediaocean finds itself. In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022. […]

LOS ANGELES — It’s programmatic, but not as we know it. The technology commonly used to run automated, auction-based digital display advertising has come to connected TV – but, in this space, the same rules don’t apply. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Sean Buckley, CTV chief […]

Over the last couple of years of connected TV growth, local marketers and publishers have not exactly been the biggest beneficiaries. Jeff Quandt wants to change all that. In this video interview with Beet.TV, Quandt, Vice President, Revenue Partnerships at Entertainment Studios, says 2022 is going to see an ad sales jump for CTV – […]

LOS ANGELES – Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba […]

PARIS – If Criteo wanted to build itself a bridge to the post-cookie future, it could do worse than acquiring the company that built much of contemporary ad-tech. That’s what the French company is aiming to do with its proposed $380 million of IPONWEB. In this video interview with Beet.TV, Criteo CEO Megan Clarken explains […]

In the new era of ad targeting, the context of contextual matters. That is to say, contextual targeting can succeed or fail depending on who is tagging the content. To get the most accuracy possible when making its shows available to buyers, US streaming TV service Philo is turning to what it sees as the […]

LOS ANGELES — Don’t call it the foxtrot, but the revolution leading to the future in TV ad sales may be a case of “slow, slow, quick-quick, slow”. In this recorded interview with Denise Colella, ex NBCUniversal SVP, Advanced Advertising and Data, at Beet Retreat, Dave Clark, General Manager, FreeWheel, predicts a profound up-ending in […]

LOS ANGELES — At this point, the clamor from ad buyers for unified TV buying and measurement has reached fever pitch. Into that maelstrom, and just in time for Christmas, US advanced TV consortium OpenAP is launching XPm, a cross-platform measurement framework designed to reduce duplicated ad exposure. In this video interview with Zach Rodgers […]

The ad industry now knows consumer privacy is the key imperative. But achieving that whilst nevertheless offering advertisers advanced targeting capabilities is a work in progress. In this video interview with Beet.TV, Comcast Advertising Chief Growth Officer Pooja Midha says realizing privacy plus capability depends on data quality. Privacy-first “When it comes to the safeguarding […]

A retail category as seemingly distinct as “health and beauty” is not necessarily as one-dimensional as many may think. Case in point – UK health retailer Boots, a sister to Walgreens, sells an increasingly diverse range of products and services. In this video interview with Beet.TV, Boots CMO Pete Markey says the company is evolving […]

LOS ANGELES — It is an irony of the modern media age that, in an era of abundant data, so much of it remains out of reach. That leaves agencies like Essence striving to knit together solutions for advertisers using the data streams they can get their hands on. In this video interview with Beet.TV, Mike […]

LOS ANGELES — It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV US sales VP Alex Belaidi describes key drivers re-shaping ad sales. Belaidi begins by depicting two main trends. The way the wind blows […]

LOS ANGELES — Contextual targeting is nothing new. In fact, you could say the new limitations on audience identification are driving the industry back to the old practice of content adjacency. However, what has become standard practice for web articles is a different ballgame for streaming TV. In this video interview with Beet.TV, IRIS.TV co-founder […]

Brian Lin can see the future – but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview […]