Robert Andrews

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal and Europe’s RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total […]

As sections of the ad industry pivot away from so-called “proxy metrics”, many are leaning into two different kinds of marketing measurement – actual ad outcomes, and attention tracking. For upper-funnel brand goals, that second one is important. In this video interview with Beet.TV, Chrissie Hanson, Global Chief Strategy Officer, OMD, tells The Project-X Institute […]

After a few years in which Sky’s AdSmart was the main game in town, the UK’s advanced TV advertising opportunity is hotting up. The industry is seeing a combination of collaboration and measurement upgrade. In this video interview with Beet.TV, Emma Moorhead, General Manager, Wavemaker UK, tells The Project-X Institute executive director how the market is […]

LOS ANGELES — It is now an industry whose transactions are mediated by a host of platforms. But Hans Fischmann thinks media buyers and sellers should work more directly. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Fischmann, SVP, Sales Solutions, Operative, says both sides need to focus on their relationship. […]

After a year in which the consensus around traditional media measurement splintered and moved into the future, Nielsen has a big 2022 ahead. The company is advancing a product line-up it hopes answers industry demands for cross-media measurement. In this video interview with Beet.TV, Nielsen chief operating officer Karthik Rao talks about two of Nielsen’s […]

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

LOS ANGELES — Its smart TVs offer some of the best value in the market, so combining a direct ad offering with a growing sales footprint is proving powerful. Vizio, which has steadily built itself into a leading TV electronics brand, is now transforming itself by helping advertisers go directly to viewers of Vizio screens. […]

Discovery bought a 10% interest in OpenAP, the ad-targeting consortium whose owners include NBCUniversal, Fox and ViacomCBS. The media companies founded OpenAP in 2017 to create tools to help brands harness consumer data to improve the targeting of their advertising campaigns among several TV networks. Discovery in April had integrated OpenAP’s OpenID identifier for cross-platform […]

Advertising has always been part of the attention economy, a concept that is at least as old as the web. Recently, after a couple of decades of measuring consumers’ actions, sections of the marketing industry are striving to re-value media inventory in line with consumers’ attention. But how do you measure and price attention accordingly? […]

At the start of a new year, some in the industry are coming back to work looking for a shake-up. Bill Koenigsberg is one of them. In this video interview with Beet.TV, the CEO of independent media agency Horizon Media says he wants the TV industry to re-think the whole way the medium works. Radically […]

LOS ANGELES — When it comes to the synergy of advertising and music, streaming services don’t have a monopoly. Labels, too, are getting in on the act. In this video interview with Howard Shimmel for Beet.TV’s Beet Retreat Santa Monica, Erin Moran, the just-in Global Chief Revenue Officer of Warner Music Group’s new WMX division, explains […]

LOS ANGELES — After the cryptocurrency hype, many people now know what a blockchain is. But what exactly is Blockgraph? In this recorded interview with Mediatel Events director Justin Lebbon for Beet Retreat Santa Monica, Aleck Schleider, chief revenue officer at Blockgraph, explained how the company’s technology works. Ledger in the cloud Originally set up […]

Amid a tumultuous period in which its owner AT&T agreed to spin it out into a merger with Discovery, WarnerMedia has set itself up to count its audiences across platforms, by announcing the winners of a beauty contest. WarnerMedia has picked Comscore, iSpot.TV and VideoAmp from a field of up to around a dozen hopefuls […]

In response to the cry for standardization of complex, proliferating media metrics, a growing glut of cross-platform currencies is expanding by the week. In the latest such announcement, Comscore is launching Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, Comscore CEO Bill Livek explains the […]

The company had already streamlined its considerable ad sales offering as ertising/oneplatform/. Now NBCUniversal is consolidating the under-the-hood data that powers it all. In this video interview with Beet.TV, John Lee, Chief Data Officer, NBCUniversal, details the company’s newly-launched data platform, dubbed “NBCUnified”. Data difference The new NBCUnified platform comprises NBCU ID, Data Marketplace and […]

LOS ANGELES — In a nascent market replete with both opportunity and inertia, there is always a need to smooth off the rough edges. That is why Sean Buckley’s company acquired video ad-serving platform last year. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, CTV, Magnite, explains how SpringServe can help catapult CTV […]

The UK advertising industry is steadily pushing forward with an initiative to implement a common approach to measuring media consumption across screens. Led by the ISBA (Incorporated Society of British Advertisers) trade body, Project Origin has brought together advertisers, platforms, broadcasters and media agencies. In this video interview with The Project X Institute executive director […]

Having raised $270 million from an IPO in 2021, ad verification company Integral Ad Science (IAS) is continuing an acquisition trail designed to accelerate key growth areas. The company has acquired Context, a Paris-based digital content classification company. Here is is the press release. In this video interview with Beet.TV, IAS CEO Lisa Utzschneider explains […]

LOS ANGELES — Bill Livek didn’t ask for much for Christmas this year – only a revolution to ensure that every TV set in every room in America is fully measured. At Beet Retreat Santa Monica in November, there was a growing belief that the TV industry, which had long depended solely on Nielsen’s panel […]

LOS ANGELES — The ability to precision-target and measure connected TV ad exposure, all the way through to metrics like website visitation or purchase, has lit up the prospect of TV becoming a digital-like performance marketing medium. But one man at the center of the medium’s evolution says the opportunity is still well serving brand-building […]