Robert Andrews

The days when The Weather Company  was just a weather forecast provider are gone with the wind. These days, the company, owned by IBM and sitting in its Watson data division, is advancing on all fronts. In this video interview with Beet.TV, Sheri Bachstein, GM, IBM Watson Advertising, CEO, The Weather Company, explains what’s in […]

In tough economic times, ad spend could be kept up if buyers can see data evidencing their impact. The industry has a swathe of companies aiming to provide that evidence. In this video interview with Beet.TV, Stephen Upstone, CEO and founder, LoopMe, explains his approach. Surveys as ads “We ran about a hundred million surveys […]

A shake-up in the fundamental fabrics of ad targeting is forcing many in the industry to re-think their approach to reaching audiences. Traditional cookies are on their way out, and mobile ad identifiers have been hit, too. In this video interview with Beet.TV, Mike Peralta, VP & GM, T-Mobile Advertising Solutions, explains how the changes […]

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA’s Masters […]

US political hopefuls have been using streaming, targeted TV capabilities for a few cycles now. But never have they been able to leverage the scale, precision and measurement capabilities on offer during the 2022 mid-terms. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are […]

If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix’s new wave of advertisers ensure their ads are fully viewed by real people and safe from fraud. But, in this video interview with Beet.TV, […]

Media buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]

The programmatic trading of connected TV (CTV) ads is now becoming so common that video formats now make up the bulk of all programmatic spending, according to eMarketer. But that pivot away from traditional “insertion orders” also comes with risks for ad buyers – achieving certainty about placement and achieving the maximum desired scale. In […]

What if the “C” in “CTV” stood not for “connected” but for “counterfeit”? That is the growing fear of many ad buyers, as the scale of the digital ad fraud challenge crashes on to the medium’s shores. In this video interview with Beet.TV, Tamer Hassan, Co-Founder & CEO, HUMAN Security, a cybersecurity firm, lifts the […]

When Amazon Prime Video began streaming live Thursday Night Football (TNF) in September in a $1 billion-a-season deal, it was hailed as a revolution in sports broadcasting. Traditionally, it might have taken days or weeks to learn just how successful the show was for advertisers. Kevin Krim found out the next morning. In this video […]

It was one of the pioneers of satellite-delivered television. Now DirecTV is carving a role for itself as a provider of streaming TV shows and advertising. In this video interview with Beet.TV, Matt Van Houten, SVP, Product & Business Development, DirecTV Video Advertising, explains what is coming next. Addressable OG DirecTV has been offering ad […]

In the last few years, “identity graph” technology has emerged to help advertisers tackle the problem of conceptualizing a single consumer across multiple devices. For many in connected TV, the focus has settled on household-level identity data. But, in this video interview with Beet.TV, Scott McKinley, CEO of ad-tech firm Truthset, says today’s data isn’t […]

As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads. It is a problem many companies are trying to tackle. In this video interview with Beet.TV, Tim Vanderhook, CEO, Viant, puts forward his understanding of the problem […]

In the latest programmatic move from DISH Media, advertisers can now buy national linear TV inventory through a real-time programmatic system. The move, announced by DISH Media, is in partnership with ad insertion provider SeaChange and sell-side software provider Beachfront. In this video interview with Beet.TV, Marni Rommel, VP, Business Development, Beachfront, explains his vision. […]

It is an expanding universe of TV, but one in which the overall volume of ads may yet be smaller than in the linear generation. As more advertisers pile into the platform, some think software is going to become increasingly key in getting the most out of the tech. In this video interview with Beet.TV, […]

In a fragmented media world with various mobile viewing options, the best chance at stitching together a single viewer profile is still at home. That is according to the leader of a company helping to do exactly that. In this video interview with Beet.TV, Jason Manningham, CEO, Blockgraph, explains how household data can create identity […]

It has spent the last few years developing advanced advertising solutions. Now the consortium bringing TV advertising into the future is getting ready to upgrade traditional demographics. In this video interview with Beet.TV, Sean Breedlove, VP, Measurement & Analytics, OpenAP, explains the plan. Accelerate to demos “We are going to accelerate things,” Breedlove says. “We’ve […]

In the latest such acquisition to bolster its ad-tech services, Tremor International has closed the $239 million deal to buy Amobee. Amobee is a major supplier of demand-side platform (DSP) software and a rival to Tremor. In this video interview with Beet.TV, Ofer Druker, CEO, Tremor International, explains how Amobee’s addition will help his company. […]

If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]