Robert Andrews

SANTA MONICA — What does “programmatic” mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can’t […]

SANTA MONICA — You could build complex infrastructure to correlate your CTV ad consumption back to households. Or you could start with an identity system that starts with households at the core. In this video interview with Beet.TV, Cadent’s Tony Yi urges executives not to overlook the straightforward option. House in order Cadent provides software […]

SANTA MONICA — If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called “identity matching”, software which aims to stitch together available signals. In this video interview with […]

SANTA MONICA — The new capabilities of “addressable” TV allow more granular targeting than mere demographic or show-adjacent placements of traditional linear ever afforded. But what exactly are the big recent developments? In this video interview with Beet.TV, Jason Brown, SVP, Head of Advertising Sales, DIRECTV Advertising, spotlights two key recent trends. 1. The new […]

SANTA MONICA, Calif. — Viewership is booming, the number of players in the market is multiplying and the economic headwinds are blowing in their direction. But how can ad-supported video-on-demand (AVOD) services grow through their current halcyon days whilst keeping the viewing experience top of mind? In this video interview with Beet.TV, one ad-tech exec […]

SANTA MONICA — Sometimes, a technology’s purported solution winds up creating more problems. Such is the case in the connected TV sector, where the new delivery, targeting and measurement super-powers on offer to advertisers have also ended up creating difficulties just accessing those opportunities. In this video interview with Beet.TV, Erin Madorsky, Chief Strategy Officer, […]

SANTA MONICA, Calif. — In a year in which MVPDs have kicked the tyres of new systems for measuring TV viewership, one concern to have emerged is under-representation of certain communities in the data. In 2022, Beet.TV heard a number of executives call attention to the problem and its pitfalls. In this video interview with […]

SANTA MONICA — Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of “addressable” media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also […]

SANTA MONICA — From where Mark Rotblat is sitting, life looks pretty good. And it likely isn’t just the glow from the fall California sunshine. At Rotblat’s Tubi, a streaming TV service that is free to viewers, he is delighting in paid rivals’ current difficulties. And, in this video interview with Beet.TV at Beet Retreat […]

SANTA MONICA — If 2022 is really the year when “alternative” currencies began to be used to measure TV consumption, Carol Hinnant must feel like she is living Groundhog Day. Sparked by splintering consumption patterns and issues surrounding the main measurer of traditional TV, Nielsen, MVPDs have started to use a range of new measurement […]

SANTA MONICA — They are two of the most exciting new channel opportunities available to marketers and agencies today. So why are so many of them struggling to embrace connected TV and the new retail media platforms? In this video interview with Beet.TV at Beet Retreat Santa Monica 2022, a former agency leader turned retail […]

SANTA MONICA — For most in media, the quest for holistic cross-screen measurement is enough. Now imagine trying to usher-in a cross-national cross-screen measurement future. If that sounds like a game of 3D chess, it is one Stéphane Coruble is happy to play. In this video interview with Beet.TV, the CEO, RTL AdAlliance, describes how […]

SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But if programmatic wants to hit higher heights in tv, it will have to shake-off its origin story. That is according to one TV ad-tech exec in close contact with money movements. Programmatic take-off “Programmatic wasn’t built for premium video – it […]

SANTA MONICA — If you hope to win a customer, you had better make a lasting first impression. That much has always been true. But, in the heady days of growing competition, making a good digital first impression is critical. In this video interview with Beet.TV, Denise Colella, VP, Head Digital Strategy, Media & Financial Services, […]

SANTA MONICA, Calif. — For a decade, this fast-moving industry was relatively stable. Now new entrants, new business models and new regulatory considerations are changing the game for how advertisers can meet their audiences. In this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, explains how he sees recent shifts ushering-in […]

SANTA MONICA — Little by little, as television has got connected to the internet, it has also been infused with some of the capabilities digital advertisers have enjoyed for years. But are those capabilities really appropriate for the decades-old, largely-passive medium? In this video interview with Beet.TV, Oscar Rondon, SVP of partnerships, MiQ, explains how […]

SANTA MONICA — The launch of ad support on some of the big video entertainment services is clearly going to be a boost for advertising buyers. But the new practice could also mean an increasing education for consumers in advertising and data use practices more broadly. That is according to one ad agency executive who […]

SANTA MONICA – Who’s behind the glass? For anyone trying to measure viewing of contemporary streaming TV platforms, that is a strategic question. For Ameneh Atai, it is also one she asks herself at times when business challenge demands personal authenticity. Platform difference In this video interview with Beet.TV, Atai, GM, digital audience measurement, Nielsen, […]

SANTA MONICA — All advertisers and programmers want “attention”. But, in a distractible world, what is attention, exactly, and how does it get made? In this video interview with Beet.TV, one addressable TV enabler explains what research says about TV and attention. Tuning in Earlier this year, Finecast, GroupM’s addressable tv division, published research to better […]

SANTA MONICA — In a down economy, how do you get bang for buck? Justin Rosen sees a coming era of narrowed focus. But, in this video interview with Beet.TV, the SVP, Data & Insights, Ampersand, also urges brands to buy local media using the advanced tools now available. Local tricks Many toolsets in programmatic […]