Robert Andrews

SANTA MONICA — The launch of ad support on some of the big video entertainment services is clearly going to be a boost for advertising buyers. But the new practice could also mean an increasing education for consumers in advertising and data use practices more broadly. That is according to one ad agency executive who […]

SANTA MONICA – Who’s behind the glass? For anyone trying to measure viewing of contemporary streaming TV platforms, that is a strategic question. For Ameneh Atai, it is also one she asks herself at times when business challenge demands personal authenticity. Platform difference In this video interview with Beet.TV, Atai, GM, digital audience measurement, Nielsen, […]

SANTA MONICA — All advertisers and programmers want “attention”. But, in a distractible world, what is attention, exactly, and how does it get made? In this video interview with Beet.TV, one addressable TV enabler explains what research says about TV and attention. Tuning in Earlier this year, Finecast, GroupM’s addressable tv division, published research to better […]

SANTA MONICA — In a down economy, how do you get bang for buck? Justin Rosen sees a coming era of narrowed focus. But, in this video interview with Beet.TV, the SVP, Data & Insights, Ampersand, also urges brands to buy local media using the advanced tools now available. Local tricks Many toolsets in programmatic […]

SANTA MONICA, Calif. — It may not be the sexiest of industry technologies – but it sure can get results moving. Supply Path Optimization (SPO) is the process of reducing the number of intermediaries in ad-tech until each adds value. In this video interview with Beet.TV, Kyle Dozeman, Chief Revenue Officer, PubMatic, explains why it […]

SANTA MONICA, Calif. — When WarnerMedia picked iSpot.TV, VideoAmp and Comscore to provide its future cross-platform TV measurement, it lit the touch paper on the “alt currency” wave. Now it is unpacking its learnings and readying for the next phase in its future TV measurement agenda. In this video interview with Beet.TV, Andrea Zapata, EVP, […]

ORLANDO — Almost 12 months after strategic advisory firm MediaLink was off-loaded by Cannes Lions organizer Ascential to talent agency UTA, CEO Michael Kassan is happy with the firms’ amicable “divorce”. Kassan’s company joined Ascential in 2017. In this video interview with Beet.TV at the ANA Masters of Marketing, he says the new focus is […]

ORLANDO — When the US’ new Congress sits from January 3, 2023, Christopher Oswald hopes it will enact a first federal privacy law that did not get written into law during the last session. The American Data Privacy Protection Act (ADPPA) would finally bring federal auspice to an area of law that states have been […]

For a few years, audio advertising sat on traditional radio’s sidelines, while video surged ahead in capabilities and spending. But that has changed, thanks to recent developments in technology and consumer behavior. In this video interview with Beet.TV, Brian Benedik, Chief Revenue Officer, Audacy, draws the trendlines. Programmatic pipes “Audio’s caught up to video,” Benedik […]

ORLANDO — For several decades, it has been one of the main ways of generating advertiser momentum. Now the Hollywood machine that makes the content that supports the marketing messages needs to change. That is according to the executive chair of the organization representing digital media outlets in their ad journey. Creators rising In this […]

What do they want? Transparency, flexibility and standards. When do they want it? As soon as possible. The explosion of new possibilities unleashed by the conversion of television into an IP-delivered medium has also provoked a range of challenges. In this video interview with Beet.TV, Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic, explains what is […]

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]

In the last couple of years, we have seen an intense upswing in matters of diversity across marketing. But one man in a pivotal position on that topic says that some marketers’ interest has waned. In this video interview with Beet.TV at ANA Masters Of Marketing, Louis Carr, long-time president of media sales at BET […]

A 2022 in which Nielsen has been working on overhauling its measurement offerings and gaining re-accreditation with the Media Rating Council will culminate with a busy period for Deirdre Thomas and the company. For Thomas – MD, US Audience Measurement, Nielsen – Q4 has a number of marker points. In this video interview with Beet.TV, […]

When is a TV ad not a TV ad? When it’s all just “video”. Jessica Hogue, GM, Measurement & Analytics, Innovid, knows that has been the evolution of these media channels for many years now. But, in this video interview with Beet.TV, Hogue says the industry has now reached a point of actually acting on […]

For ad buyers, there are more media services than ever through which to reach audiences. As much as that sounds like an opportunity, it also represents a big challenge. In this video interview with Beet.TV, Moe Chughtai, Global Head of Advanced TV, MiQ, explains why it is time to “bust” complexity. From efficiency to overwhelm […]

It has been the driving force in much of marketing for a decade. Now it’s time for “purpose” to drive results. In this video interview with Beet.TV, Amanda Richman, CEO, North America, Mindshare, explains what comes next for the major media tactic. Purpose with action Speaking at the 2022 ANA Masters of Marketing, Richman says […]

It’s a brand new world for the biggest ad channel in the world. And ad agencies are adjusting how they approach the opportunity and the measurement challenge. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she has rebooted her approach to TV. Triple approach Meranus outlines three ways […]

Using artificial intelligence to identify social media conversations in which to best place an ad? Priceless. Mastercard is a brand sitting on top of a lot of customer data. In this video interview with Beet.TV, Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, explains how he is tapping customer data and social […]

MVPD platforms and programers could do things the same way they have always done them – or they could take a stab at laying a groundwork for the future. Little by little, programmatic trading of TV ads is becoming a reality. But Jake Richardson, Director, TV Partnerships, The Trade Desk, would like to see it […]