Robert Andrews

LONDON, UK — For viewers, viewing quality TV has never been more effortless. For advertisers, reaching them is becoming hard. But, just as technology has unleashed fragmentation, Guillaume Belmas of Realytics believes it can also become the solution. Real deal “We have now a lot of different services streaming, et cetera – so that makes the decision […]

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-delivered ad is going to be all about having an understanding of viewer identity. There are many industry efforts looking at rolling out such an understanding. But Minai Bui, Director, Product Marketing, Europe & APAC, Samsung Ads, fears there may be too […]

LONDON, UK — In a world of new streaming TV services and video apps, typical executive grumbles pertain to “fragmentation”, “complexity” and the difficulty of understanding viewer behavior. But what if there were a glass-half-full way of looking at the struggle to understand viewers’ cross-screen media behavior. In this video interview with Beet.TV, Radha Subramanyam, […]

SANTA MONICA — Individually, local households, even when addressable, may not sound like a large audience. But, when you consider the rapid adoption of streaming TV across the whole nation, “hyper-targeting” is a prospect that is reaching significant scale, even at the local level. In this video interview with Beet.TV, Adam Gaynor, Chief Revenue Officer, […]

LONDON, UK — If TV is going to adopt “programmatic” software for selling ad inventory, it’s going to take time, education and provable results. Steph Miller knows the playbook from stints at previous programmatic tech vendors. Now Miller, the new Commercial Director, EMEA, for connected TV (CTV) ad server provider Publica, says she is ready […]

LONDON, UK — It was already a significant European TV player, now RTL Group’s advanced advertising division is building out an array of streaming TV viewing and measurement services. RTL AdAlliance this year made structural changes designed to boost that capability. In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the […]

LONDON, UK — In the new TV landscape, measurement companies want to know who is watching a show and at which moments. In the near future, facial recognition technology on TV sets could help them do just that. In this video interview with Beet.TV, Yan Liu, CEO & Co-Founder, TVision, explains why this data will […]

LONDON, UK — Piece by piece, the connected TV experience is improving for viewers, broadcasters and advertisers alike, as tech firms improve the offering. That has certainly been the case for ad server firm SpringServe in the last couple of years. In this video interview with Beet.TV, Léon Siotis, Head of International, SpringServe, talks about […]

SANTA MONICA — For many, the promise is clear – programmatic ad technology is about automating ad operations, leaning back and revelling in efficiency. If only it were really like that in practice. In this recorded fireside interview with Tameka Kee at Beet Retreat Santa Monica, Moe Chughtai, Global Head of Advanced TV, MiQ, explains […]

LONDON, UK — Claiming almost 36 million registered users, UK broadcaster ITV’s new ITVX viewing platform would count almost half the country’s population in its database. Coupled with its programmatic targeting system Planet V, that gives the broadcaster a scaled foundation for a new era of UK targeted-TV-ad growth. But, in this video interview at […]

LONDON, UK — While other UK public service broadcasters continue their strategy of building their own streaming services, Channel 4 is also venturing out, in search of younger viewers. While it continues to major with its own All 4 platform, which is being renamed simply “Channel 4”, the broadcaster has re-ignited a partnership with YouTube […]

LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]

LONDON, UK — It counts half the UK population as a registered user of its streaming platform. Now ITV wants other broadcasters to join the data party. ITV recently relaunched its streaming platform as ITVX, a stronger offering with slicker UI and new-look linear channels. Meanwhile, Planet V, its system for agencies to buy ITVX […]

LONDON, UK — While most UK public service broadcasters remain intent on growing their own cross-platform streaming environments, Channel 4 is has decided it also needs to find audiences in the other places they go to watch video. Ad-funded but with a public remit to take creative risks, Channel 4, which celebrates its 40th birthday […]

LONDON, UK — After a few years in which the center of the TV industry’s gravity had swung toward streaming subscriptions, the re-emergence of ad-supported models is now the driving force. But that rise is not necessarily new. Not only had free-to-air TV continued to exist alongside historic linear pay-TV; arguably, the recent growth of […]

LONDON, UK — Last time Malin Häger spoke with Beet.TV, she said TV was “super-hot” in Sweden, under-going a renaissance. That was in 2018. Six years later, the Nordic Sales Director, Advertising, for Swedish broadcaster TV4 Media says things are improving further, with a new measurement initiative giving advertisers more insight into cross-screen viewing. I […]

LONDON, UK — At the turn of another year, 2023 is on the horizon. But what do the next 12 months hold in a space which has already seen so much innovation? In this fireside with Beet.TV’s Jon Watts, Sean Buckley, Chief Revenue Officer, Magnite, explains what developments are most exciting. Personalization taking off Buckley […]

SANTA MONICA — Addressable TV has built the footprint, now it has to walk the walk. In recent years, more TV households have got lit-up with the capability to swap-out specific ads for specific homes. In this video interview with Beet.TV’s Jon Watts at Beet Retreat Santa Monica, Ampersand CEO Nicolle Pangis says utilization of […]

LONDON, UK — It is the UK’s main commercial free-to-air broadcaster, with a solid heritage in linear mass-market viewing, and once struggled to make headway online. Now, with the relaunch of its online viewing platform and expansion in its TV ad targeting capabilities, ITV is offering a litany of digital-style capabilities. Given ITV’s massive scale, […]

SANTA MONICA, CA — So, you can now target your TV ad at an individual household. That’s great. But, in a multi-person home, how do you know who is watching? Answering that question is going to require bridging so-called “household graphs” with an understanding of individuals – and Scott McKinley thinks he may have the […]