Robert Andrews

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]

SANTA MONICA, CA — It seemed like such a lightbulb moment, the idea that measuring actual connected TV consumption could improve the measurement of TV ads to such a personal degree. Unfortunately, “household identity graphs” don’t necessarily solve the intrinsic problem that TV sets often enable communal viewing. In this video interview with Beet.TV, Field Garthwaite, […]

LONDON, UK — Ana Camara doesn’t want business to get stuck in the past. But she does want to turn the clock back to a time when buying TV ads was more straightforward. As senior director, global investment, GroupM, Camara is sitting atop the ad budgets of multi-national brands who are clients of the world’s biggest-spending […]

LONDON – The man who runs the platforms through which British viewers have traditionally watched linear TV is hoping Santa Claus will gift regulation that would secure channels’ prominence on smart TV devices. The UK’s Freeview and Freesat platforms are the traditional main electronic program guides (EPGs) for the UK’s digital terrestrial and digital satellite […]

SANTA MONICA — What does “programmatic” mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can’t […]

SANTA MONICA — You could build complex infrastructure to correlate your CTV ad consumption back to households. Or you could start with an identity system that starts with households at the core. In this video interview with Beet.TV, Cadent’s Tony Yi urges executives not to overlook the straightforward option. House in order Cadent provides software […]

SANTA MONICA — If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called “identity matching”, software which aims to stitch together available signals. In this video interview with […]

SANTA MONICA — The new capabilities of “addressable” TV allow more granular targeting than mere demographic or show-adjacent placements of traditional linear ever afforded. But what exactly are the big recent developments? In this video interview with Beet.TV, Jason Brown, SVP, Head of Advertising Sales, DIRECTV Advertising, spotlights two key recent trends. 1. The new […]

SANTA MONICA, Calif. — Viewership is booming, the number of players in the market is multiplying and the economic headwinds are blowing in their direction. But how can ad-supported video-on-demand (AVOD) services grow through their current halcyon days whilst keeping the viewing experience top of mind? In this video interview with Beet.TV, one ad-tech exec […]

SANTA MONICA — Sometimes, a technology’s purported solution winds up creating more problems. Such is the case in the connected TV sector, where the new delivery, targeting and measurement super-powers on offer to advertisers have also ended up creating difficulties just accessing those opportunities. In this video interview with Beet.TV, Erin Madorsky, Chief Strategy Officer, […]

SANTA MONICA, Calif. — In a year in which MVPDs have kicked the tyres of new systems for measuring TV viewership, one concern to have emerged is under-representation of certain communities in the data. In 2022, Beet.TV heard a number of executives call attention to the problem and its pitfalls. In this video interview with […]

SANTA MONICA — Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of “addressable” media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also […]

SANTA MONICA — From where Mark Rotblat is sitting, life looks pretty good. And it likely isn’t just the glow from the fall California sunshine. At Rotblat’s Tubi, a streaming TV service that is free to viewers, he is delighting in paid rivals’ current difficulties. And, in this video interview with Beet.TV at Beet Retreat […]

SANTA MONICA — If 2022 is really the year when “alternative” currencies began to be used to measure TV consumption, Carol Hinnant must feel like she is living Groundhog Day. Sparked by splintering consumption patterns and issues surrounding the main measurer of traditional TV, Nielsen, MVPDs have started to use a range of new measurement […]

SANTA MONICA — They are two of the most exciting new channel opportunities available to marketers and agencies today. So why are so many of them struggling to embrace connected TV and the new retail media platforms? In this video interview with Beet.TV at Beet Retreat Santa Monica 2022, a former agency leader turned retail […]

SANTA MONICA — For most in media, the quest for holistic cross-screen measurement is enough. Now imagine trying to usher-in a cross-national cross-screen measurement future. If that sounds like a game of 3D chess, it is one Stéphane Coruble is happy to play. In this video interview with Beet.TV, the CEO, RTL AdAlliance, describes how […]

SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But if programmatic wants to hit higher heights in tv, it will have to shake-off its origin story. That is according to one TV ad-tech exec in close contact with money movements. Programmatic take-off “Programmatic wasn’t built for premium video – it […]

SANTA MONICA — If you hope to win a customer, you had better make a lasting first impression. That much has always been true. But, in the heady days of growing competition, making a good digital first impression is critical. In this video interview with Beet.TV, Denise Colella, VP, Head Digital Strategy, Media & Financial Services, […]

SANTA MONICA, Calif. — For a decade, this fast-moving industry was relatively stable. Now new entrants, new business models and new regulatory considerations are changing the game for how advertisers can meet their audiences. In this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, explains how he sees recent shifts ushering-in […]

SANTA MONICA — Little by little, as television has got connected to the internet, it has also been infused with some of the capabilities digital advertisers have enjoyed for years. But are those capabilities really appropriate for the decades-old, largely-passive medium? In this video interview with Beet.TV, Oscar Rondon, SVP of partnerships, MiQ, explains how […]