Robert Andrews

LAS VEGAS — European advertisers are taking to video advertising and so-called “programmatic” online ad technologies at varying progressive degrees, according to GroupM Interaction UK MD Jakob Nielsen. “(In the) UK … TV buyers are constantly looking to new audiences,” Nielsen tells Beet.TV in this video interview. “With video… in the diminishing-return space, all of a […]

LAS VEGAS — We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging. But, asked if that was happening yet, agency ad-buying software platform Mediaocean’s CEO Bill Wise says: “They’re not converging. TV is vastly different from video, which looks and feels like ad tech […]

LAS VEGAS — “TV Everywhere“, the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry’s “whipping boy,” Adobe’s Primetime product marketing director Campbell Foster says. In this video interview with Beet.TV, Foster channels the three main complaints levelled at the system – ranging from “accurate and fair […]

LAS VEGAS — Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of a legacy TV industry.. “Europe is a really big market – it’s really challenging in each and every country,” CEO Mike Shehan tells Beet.TV in this video interview. “For […]

LAS VEGAS — As more ad targeting and buying platforms come online, planners and buyers are having to use a growing number of software suites to place messages. Last year, AOL announced its bid to simplify the landscape – and its own offering – by combining its programmatic platforms under the “One” banner. Now company […]

LAS VEGAS — The New York Times has intrigued many with sponsored articles it has run under the “Paid Posts” scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most. “A lot of our best-performing stories have had video as part of them; many of them are multi-media,” Times […]

LAS VEGAS — Always ready with an insightful view on the state of modern media, New York Times media columnist David Carr tells Beet.TV over-the-top TV services are further fragmenting the landscape – and that makes live sports more valuable. “The (cable) bundles started to become unbundled last year,” he says in this video interview […]

LAS VEGAS — Three months after launching its direct-to-consumer subscription internet TV service, the $5.99-a-month CBS All Access, CBS is finding age an early differentiator from its core TV audience business. “It’s a small base and growing,” CBS Interactive GM and SVP Marc Debevoise tells Beet.TV in this video interview at the Consumer Electronic Show in Las […]

LAS VEGAS – Advertising and communications agency holding group WPP’s CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom. “The rights prices around (global) sporting events …  have continued to rise… much […]

CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept tick? “There are a lot of different definitions of ‘native’ advertising,” according to outstream ads technology vendor Teads’ US GM Jim […]

CHICAGO — Mobile attracts different consumers in a different mindset than traditional digital media. So how can agencies get out of the “shovelware” mindset and give mobile users something more likely to yield results? A Beet.TV panel discussion heard executives’ answers: Maxus strategic planning director Jill Langan: “There are opportunities to use mobile as a […]

Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]

Dynamic ad insertion – through which, video channel owners can swap in and out ads as content reaches viewers – is a growing phenomenon. Just before Christmas, one such technology provider, Elemental Technologies, scored a $14.5 million investment for the prospect. “What’s really driving a lot of DAI (dynamic ad insertion) – at least in […]

Advertisers reared on a generation of scientific online targeting and measurement may pour scorn, nowadays, on the relatively imprecise medium of TV – but new television techniques with a digital flavor may change that, says an ad tech exec. “Buying television has always been about buying audiences – but the measurement hasn’t been there,” David Miller, […]

CHICAGO — For many, it is a forgotten medium that never quite fulfilled its promise. But podcast publishers who have done well tend to have done really well. Webzine Slate, a veteran talk podcast show producer, had six million downloads last month, publisher Anthony DeMaio tells Beet.TV in this video interview. “We think there’s a huge […]

In a big year for video technology vendor Kaltura, the company acquired Tvinci, an outfit that helps content owners create over-the-top TV experiences. But more customers than just TV companies want to use video nowadays. “Visual experiences are becoming part of our lives, transforming the way we learn, entertain, work,” Kaltura president and co-founder Michal Tsur says […]

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female focus this year in its pivot. “When a drama […]

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject video ads between text […]

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability to work across […]

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014: “We’ve just seen 28 transactions across the video Lumascape, […]