CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec.

“When I think about the future of video, I think about more personalized experiences,”

SMG publishing platform and partnerships VP Lindsay Lichtenberg tells Beet.TV in this video interview.

“We need to have the data centered around people and not channels. That will enable us to target the right content to that person in most meaningful way – and connected across devices.”

She was interviewed by Elaine Boxer, director of industry initiatives at the IAB, earlier this month at the Beet.TV video summit about video advertising outside of the pre-roll.  The event was presented by Teads.