CHICAGO — As young adults increasingly look at their mobile screens instead of their TV screens, advertisers can reconnect with tomorrow’s consumers by delivering video executions, says AOL video sales VP Margee Anderson.
“Broadcast is certainly not going to go away (but), with millennials ageing, we’ve got to be able to reach them where they are – they’re bypassing television
“Video is where mobile today was a few years ago. Advertisers have been sitting on a lot of great first-party data they haven’t been able to make actionable until this point.”
She was interviewed by Vertere Group CEO Tim Hanlon for Beet.TV at the Beet.TV leadership summit on the transformation of television, presented by AOL. Please find more videos from the event here.