As Connected TV’s Come of Age at CES, Advertising Formats will Follow, YuMe’s Haslam

LAS VEGAS – At last year’s CES,  advertising on Internet-connected TV’s was presented as an emerging opportunity.  This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider.

 
 

The Complexity of Video Ad Delivery Poses Big Financial Risk to Media Biz, IAB’s Chief

LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV

 
 

Mobile Phone-TV Convergence at CES Brings Web to Sets

LAS VEGAS —  As digital devices become more intertwined, look for phones to start to “mingle” with TVs in interesting ways, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, in an interview with Beet.TV at the Consumer Electronics Show.

 
 

Conde Nast Expands GQ, Glamour Into Digital Video, CNP’s Sauerberg

LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer […]

 
 

Multicultural Consumers Drive New Tech Trends, MediaVest Exec Says

LAS VEGAS — Multicultural customers are often the earliest adopters for new technology, especially mobile phones, says Steven Wolfe-Pereira, Executive VP at MediaVest, Managing Director of MediaVest Multicultural in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin

LAS VEGAS — Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show.

 
 

Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye

LAS VEGAS —  Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.

 
 

SMG’s LiquidThread: Tips for Branded Content Creation at CES

LAS VEGAS — Know your audience and give them the content and stories they want. That’s the advice for brands as they approach next-generation storytelling, says Brent Poer, President of LiquidThread, the content creation division of SMG North America, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Brands More Fluent in Next-Generation Storytelling, SMG Exec Says

LAS VEGAS — Everyone in marketing is going to need to be left-and right-brained as the distinctions between technology experts and creative strategists erode, says Jonathan Hoffman, President of Experience Creation at SMG, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013

LAS VEGAS — For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow

LAS VEGAS — Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

SMG’s Weinstein on Mobile: It’s Not About the Device; It’s the Behavior

LAS VEGAS — The growing mobile video and advertising business is vital for brands, but the best way to approach mobile is by looking at consumer behavior, says Lisa Weinstein, President of Global Digital, Data and Analytics at Starcom MediaVest Group, in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Samsung Unveils New Lineup of Smart TVs, Hi-Res Sets

LAS VEGAS — Samsung is betting on high-res, big-screen and smart TVs at this year's Consumer Electronics Show. In this first report from Ashley Swartz at the event, she checked out the tech giant's TV plans in Samsung's early presentations at CES, where the company is showcasing a range of TVs, as previewed by Hyun-suk Kim, EVP […]

 
 

Starcom’s Amanda Richman on CES and a “Big Year for Digital Video”

LAS VEGAS – Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in this interview with Beet.TV

 
 

BuzzFeed Is the “Big Winner” of Media Scene in 2012

BuzzFeed, the brainchild of Huffington Post co-founder of Jonah Peretti, is the big winner in the media landscape of 2012, writes Erika Frey in Fortune magazine.

 
 

Ensequence Drives TV Ratings up to 20 Percent with Interactivity for “First Screen”

While much has been said about a “second screen” powering television viewership, Ensequence is harnessing the power of the TV set, or “first screen,” in driving ratings as much as 20 percent for programmers, says CEO Peter Low, in this interview with Beet.TV

 
 

VH1’s Sacher: Social TV is the New Reality of Television as 80 Percent of Viewers Use a Second Screen

Some 80 percent of viewers of VH1 programming use a mobile device (phone,tablet, laptop) while watching, says Dan Sacher, SVP for Digital at VH1 in this interview with Beet.TV

 
 

The Future TV Remote Control is a Tablet, Says Analyst Alan Wolk

With Google's new IP-delivered TV service in Kansas City, and the anticipated launch of the Apple TV "dual app" scenario, the home remote control is inexorably moving to a tablet, says Alan Wolk, Global Lead Analyst at Kit Digital, in this interview with Beet.TV

 
 

Dynamo Launches White Label Solution for Video Producers, Distributors

Dynamo, the New York-based start-up that has served as video-on-demand rental portal for independent documentary, film and Web series producers, has changed its business to become a “white label solution,” allowing content creators to license the platform for their own use, explains founder Rob Millis, in this interview with Beet.TV

 
 

Broad Adoption of Internet-Connected TV’s Making “Convergence” the New Reality, GroupM’s Samuels

The widespread adoption of Internet-connected televisions, which Forrester says is now in 4 of 10 American households,  is making the long anticipated "convergence" of the Internet and television a reality, says Larry Samuels, Senior Partner and Director of Advanced TV at GroupM, the global media unit of WPP.

 
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