Exciting News and Wild Horses, All Here at Beet.TV

Here’s the big news and various updates from the Beet world: I have bootstrapped Beet.TV with the support of the boutique PR firm I founded 20 years ago. The staff, and my partner Kent Holland in particular, have allowed me to grow it over the past seven years. And I am grateful.

 
 

Beet Retreat 2013, a Summit of Digital Media Leaders, Live from the Caribbean

Beet Retreat 2013: A Summit of Digital Media… by DailymotionUSA Watch the Beet Retreat 2013, a leadership summit of leaders in the digital video industry, streaming live via Dailymotion from the W Resort & Spa in Vieques, Puerto Rico. You can find the stream right here on this page, on Friday, February 1, from 11:30 […]

 
 

“TV Everywhere” Adoption Stumbles over Authentication, Study

The much heralded advent of "TV Everywhere." the techology that allows cable subscribers to use their credentials to access programming on wireless devices has stumbled, according to a report in the Wall Street Journal.

 
 

Unifying Digital Video Buying Across Devices is Industry’s Top Challenge, Maxus’ Jones

The proliferation of video distribution across multiple devices is an exciting development, but the mediaindustry needs to solve the issue of cross-platform buying, says Louis Jones, CEO of Maxus,North America, the media agency unit of WPP’s GroupM.

 
 

Digitas Launches Real-Time Social Campaign for Client Sprint

Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint.

 
 

Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s

LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV

 
 

CES is Now Major Advertiser Event, Rivals Cannes Lion, Says GroupM’s Dominic Proctor

LAS VEGAS – In the past few years, the Consumer Electronics Show has become of increasing interest to the marketing and media world. Now, it rivals the ad industry’s leading show, the Cannes Lions, says Dominic Proctor, President of GroupM Global, the giant media agency of WPP.

 
 

Samsung Fan Boys Rising in Las Vegas, GroupM’s Rob Norman

LAS VEGAS — Samsung has a huge presence at CES with the debut of a range of connected devices which represents a sort of parallel ecosystem to the Apple products, says Rob Norman, Chief Digital Officer, Global of GroupM, the big media agency of WPP, in this interview with Beet.TV

 
 

The Car is the New Media Room: GroupM’s Rob Norman Sees Big Future for Brands on Wheels

LAS VEGAS – The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel via autopilot to check Gmail and the Web, where new navigation systems allows brand integrations, says Rob Norman, Global Chief Digital Officer of GroupM, the giant media […]

 
 

Internet-Connected TV’s Come of Age at CES and Advertisers Take Note

LAS VEGAS – With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV

 
 

MeFeedia Founder Frank Sinton Touts Company’s App Building Efforts

LAS VEGAS  – Frank Sinton, founder of the video discovery site Mefeedia, which launched way back in 2004, has been expanding the efforts of his Beachfront Media unit to build video apps for a range of customers.

 
 

Mobility Will Have the Greatest Impact for Marketers, SMG’s Sheehy

LAS VEGAS — Mobility will be the most impactful medium for marketers over the next couple of years Says John Sheehy, President of Global Operations for Stacom MediaVest Group, in this inteview with Beet.TV’s Ashley Swartz.

 
 

Comcast Media Strategist Kavita Vazirani: “Archaic” Audience Measurement has to Change

LAS VEGAS – As video consumption expands beyond television, audience measurement must change, says Kavita Vazirani, VP for Media Strategy for Comcast in this conversation with Beet.TV’s Ashley Swartz.

 
 

CES Buzz: New Marketing Mantra is “Experience,” MediaVest’s CEO Terkelsen

LAS VEGAS – With the proliferation of media consumption from mobile to devices to home appliances, the new marketing mantra is not engagement but “experience” says Brian Terkelsen, CEO of MediaVest USA, in this interview with Beet.TV

 
 

CES Dispatch: Ashley Swartz Key Takeaways from Consumer Electronics Show 2013

LAS VEGAS — Advertising executives aren't that impressed with the showroom floor at the Consumer Electronics Show this year, says Beet.TV's Ashley Swartz in her wrap-up report from CES. "CES isn't wowing us with innovation this year," she says, adding that the real work is happening behind closed doors, rather than in the booths.

 
 

RAMP Intros Real-Time, Metadata Tools for Live Video

LAS VEGAS — Broadcasters are keenly interested in metadata and video solutions that connect to their live programming, says Tom Wilde, CEO of RAMP in an interview at the Consumer Electronics Show.

 
 

CES Dispatch: Advertisers Harnessing Digital Data for Smart TVs, More Screens

LAS VEGAS — The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message at the right time to the right consumers, says Jeff Siegel, Senior VP, Global Media Sales at Rovi Corporation in an interview with Beet.TV's Ashley […]

 
 

Yahoo Expands Video Offering with Expanding TV Network Deals, Original Programming

LAS VEGAS – Yahoo is expanding the scope of its video offering through big syniciation deals with networks including its year-old news alliance with ABC News, finance news with CNBC and a more recent tie-up with NBC Sports, says Erin McPherson, VP head of Video, in this interview with Beet.TV

 
 

Starcom MediaVest’s CEO Desmond: This is the Year of Mobility and Big Data

LAS VEGAS – This is the year of “mobilty” around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmond, CEO of Starcom MediaVest the giant media buying unit of Publicis, in this interview with Beet.TV

 
 

Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium, GroupM’s Gotlieb

LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.

 
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