Global Marketers Look to Programmatic Buying for Video Advertising

MONACO — Broadcasters have been reluctant to participate in programmatic buying online, but that may change soon because brands want more audience buying, says Marco Bertozzi, EMEA Executive Managing Director for the VivaKi Nerve Center, during an interview with Beet.TV at the Monaco Media Forum. "In every market we're talking to [broadcasters] about how we can work […]

 
 

Watching Digiday Video Conference

We are streaming the Digiday Video Conference here on Beet.TV. Good show:

 
 

Wow: TEDTalk Videos Reach 1 Billion Views

The TEDTalk videos, the iconic, 18-minute on-stage presentations by leading thinks, has reached one billion video views, according to Adam Ostrow at Mashable. 

 
 

Tremor Media Founder Jason Glickman Raises $4.5 Million for Second Screen TV Sports App, Report

Jason Glickman, co-founder and former CEO of the giant video ad network Tremor Video, who left the company in 2010, has been working on a start-up called Connected Sports Ventures. 

 
 

RAMP Enters Video Cloud Business with SharePoint Integration

RAMP, the Boston-based content optimization company, best known for providing voice-to-text technology services to media companies, is launching a full enterprise video services product called MediaCloud.

 
 

Former Tabloid News Editor has Scoop on Driving Video Views

Compelling headlines and carefully constructed interviews lead to success with online video news consumption says Dan Colarusso, Global Head of Programming of Thomson Reuters, in this video interview.

 
 

AOL Expects $100 Million in Revenue from Video in 2012

In its third quarter earnings release today, AOL CEO Tim Armstrong said that video at AOL will account for $100 million in revenue, up from just $10 million two years ago.

 
 

New HuffPost Live App “Could be Game Changer”

The Huffington Post has just launched an app for its HuffPost Live video program.  While the app is good but not remarkable, its integration with Apple TV could make it a “game changer,” writes Jeff John Roberts in this story on GigaOM.

 
 

Brightcove Lands Viacom, Discovery International as Customers

In a conference call on Q3 earnings, Brightcove, the big Boston-based video services company, said that both Viacom and Discovery International have become new customers.

 
 

LongTail Video Takes $5 Million in New Round

LongTail video, the New York-based provider of online video services, has raised a $5 million venture round, reports Peter Kafka on AllThingsD.

 
 

Burberry is Changing the “Entire Value” Chain of Retailing with Live Video and Social Media

By making its London and Paris runway shows “shoppable” in a special streaming video preview for its 15 million Facebook fans, London’ fashion house Burberry is transforming the entire “value chain” fashion retailing, says Erich Joachimsthaler, CEO of Vivaldi Partners Group, a global brand consulting firm, in this interview with Beet.TV

 
 

Commentary: The Shifting Valuations of Television vs. Digital Video

The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being spent, says analyst Ashley Swartz in her regular commentary on Beet.TV

 
 

Maxus’ Fineman: Programmatic Buying is Creating Greater Efficiency Around Online Video

Online video is expensive, and programmatic is creating greater efficiencies for advertisers, says David Fineman, Partner, Digital Investment and Technology Director, Maxus, a unit of GroupM Worldwide, in this interview with Beet.TV

 
 

Weather Channel Changes Name, Drops “Channel,” Expands B2B Business with Big Data Offering

CHICAGO – The Weather Channel has dropped the word “Channel” from its name as part of a re-branding of the company beyond it’s core cable and satellite offering, the New York Times reports.

 
 

NewTek Touts Desktop TV Studio for Live Streaming for under $5K

AMSTERDAM – San Antonio-based NewTek is touting a mobile video production unit, its TriCaster 40, a device that provides full switching and live encoding to HD, for under $5000.

 
 

Qualcomm Backs New Video Streaming Standard, MPEG-Dash

AMSTERDAM – After two years of work on standards, MPEG-Dash, a new industry format for streaming video, is being "productized" by Qualcomm, says Thomas Stockhammer in this interview with Beet.TV

 
 

London’s ‘PayWizard’ Finding Growth for its Video Payment Services via Connected TV’s

AMSTERDAM – PayWizard is finding a growing aruond  pay-per-view and subscription scenarios for video consumption via over the top devices (OTT), says Richard Jacobs, head of business development of the London-based company, in this interview with Beet.TV

 
 

BrightRoll Launches Mobile Video Real-Time Bidding Platform

Last month, BrightRoll, the big video advertising services company announced the launch of a real-time bidding exchange for mobile video, the industry’s first the company said.

 
 

Adobe Wins Emmy Engineering Prize for “TV Everywhere” Solution

SAN FRANCISCO (Via Skype Video) — Adobe has won an Emmy prime-time engineering award for its Adobe Pass, a product which allows consumers to automatically log onto television programming delivered to digital devices.  

 
 

The New York Times Teams with YouTube for Live Political Programming

With extensive live coverage at the Republican and Democratic national conventions, The New York Times is expanding its live programming around big political events says Ann Derry, Editorial Director for Video and Television, in this interview with Beet.TV

 
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