LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
He’s attending CES as part of the company’s efforts to become fully digital and connect with both marketers and technologists about the future of digital media, he says. “It’s important to be here and be in the fray, and we are also starting to launch our entertainment efforts and talking to marketers and partners about how to do that,” he tells us. For more insight into Conde Nast’s digital plans, check out this video interview.
Ashley Swartz is a principal of the New York-based consultancy Furious Minds. She is a regular contributor to Beet.TV
Editor’s Note: This segment has been produced as part of a series of coverage of CES sponsored by SMG, Starcom MediaVest Group.