LAS VEGAS — Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.
That’s because digital video is one of the areas marketers are most excited about for the year ahead due to video’s ability to deliver branding messages, he tells us. He’s also keeping a close watch this year on the blurring of the lines between screens and between traditional TV and digital video. In addition, he expects marketers to find more ways to tap into the data that smart TVs are beginning to harness. For more insight on digital video in the year ahead, check out this video interview.
–This series from CES on GroupM is presented by YuMe.