CANNES —  While far lower that the $100 million spent by YouTube last year on content channel creators, Blip is going to fund several shows and will announce specifics at the upcoming Digital New Fronts in New York later this month, says Kelly Day, CEO of New York-based Blip in this wide-ranging interview with Beet.TV about content creation, branded ad advertising and distribution for the independent video platform.

We caught up with her at the MIPTV where she spoke on a panel on Sunday.

Also in the interview, Day discloses that Blip has embraced Adobe Primetime for analytics and other back-end operational needs.

Andy Plesser