CANNES – While technology and social trends are accelerating branded video, the measurement of the impact of the new medium has yet to be established, says Doug Scott, President of Ogilvy Entertainment, in this interview with Beet.TV this week at the MIPTV conference.

We spoke with him about the emergence of branded video, industry initiatives around measurement and the creative work that Ogilvy is doing for its client Coca Cola.

 

 

 

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