Samsung Ads Explores Mobile-TV Ad Connection: Scott

SAN JUAN, PR — Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year. In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering. “We’re in […]

 

Samsung Ads’ Scott: Samsung TV+ Is Like Cable, But a ‘New Way of Working’

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers […]

 

Samsung’s Scott Welcomes Vevo To TV Plus

Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike. Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV […]

 

Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services and that many people are beginning to shun cable TV subscriptions and live TV. But that’s not the whole story, says a company with […]

 

Samsung Ads’ Scott Takes Outcome Promise To CES

With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry’s minds turn to… the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies […]

 

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]